Manager – Digital Marketing

Manager – Digital Marketing

Glance AI is an AI commerce platform shaping the next wave of e-commerce with inspiration-led shopping, less about searching for what you want and more about discovering who you could be. Operating in 140 countries, Glance AI transforms every screen into a stage for instant, personal, and joyful discovery, where inspiration becomes something you can explore, feel, and shop in the moment.

Its proprietary models, seamlessly integrated with Google's most advanced AI platforms Gemini and Imagen on Vertex AI, deliver hyper-realistic, deeply personal shopping experiences across fashion, beauty, travel, accessories, home décor, pets, and more. With an open architecture designed for effortless adoption across hardware and software ecosystems, Glance AI is building a platform that can become a staple in everyday consumer technology.

Glance AI partners with the world's leading smartphone makers, connected TV manufacturers, telecom providers and global brands, meeting people where they are: on mobile, smart TVs and brand websites. Part of the InMobi Group, a global technology and advertising leader reaching over 2 billion devices and serving more than 30,000 enterprise brands worldwide, Glance AI is backed by Google, Jio Platforms and Mithril Capital.

About Glance AI

Glance AI is Glance's next-gen, generative AI-powered commerce platform that redefines how consumers discover and shop through inspiration-led, visual experiences across mobile lock screens, TV ambient surfaces, apps, and brand websites. The app is now available globally via Google Play and Apple App Store, with deeper integrations across OEMs, telcos, and retailers.

Role Overview

We are seeking a performance-driven Digital Marketing Manager or Senior Manager to lead inbound demand generation for brand onboarding. Your core objective will be to build a consistent pipeline of qualified inbound leads primarily from lifestyle and consumer brands, through LinkedIn, content marketing, thought leadership, and targeted paid/organic campaigns.

You'll work closely with the ISO and sales teams to ensure alignment on ideal customer profiles, messaging, and lead qualification frameworks.

Key Responsibilities

• Plan and execute inbound campaigns to attract lifestyle/DTC brands across key Glance AI markets.
• Develop and optimize lead generation funnels using LinkedIn (organic + paid), Meta, YouTube, and relevant B2B platforms.
• Own performance metrics including cost-per-lead (CPL), lead quality, engagement rates, and conversion to sales pipeline.
• Build brand-facing content and thought leadership to showcase Glance AI as a category-defining commerce platform.
• Craft compelling messaging for founders, brand marketers, and growth leads of DTC/lifestyle brands.
• Launch and optimize targeted paid campaigns (LinkedIn Ads, Meta Ads, Google Ads). Test different hooks, formats, and CTAs to drive maximum conversion across brand decision-makers.
• Work closely with ISO, BDR, and sales leadership to continuously refine ideal customer profile, lead scoring, and funnel velocity.

Key Requirements

• 5–8 years of digital marketing experience, preferably in B2B SaaS, performance marketing, or platform onboarding roles. Exposure to US market is preferred.
• Proven expertise in LinkedIn marketing (organic and paid) for B2B or DTC brand acquisition.
• Strong understanding of lifecycle and performance marketing funnels.
• Ability to write persuasive, brand-empathetic content for founder/marketer personas.
• Familiarity with tools like LinkedIn Campaign Manager, HubSpot/Marketo, Google Ads, Meta Ads Manager, Google Analytics, and low-code landing page tools (e.g., Webflow, Unbounce).
• Experience in fast-paced startups or navigating ambiguous environments, particularly within global or multi-market contexts, is highly preferred.