✨ About The Role
- The Customer Marketing Manager will develop and execute marketing initiatives aimed at customer adoption, utilization, and retention.
- This role involves managing the GiveCampus Ambassador Program and recruiting new case study references.
- The candidate will be responsible for creating content across various channels, including email campaigns, webinars, and social media.
- The position requires collaboration with teams such as Partner Success, Business Development, and Revenue Operations.
- The role includes recommending and executing marketing campaign strategies that align with business growth objectives.
⚡ Requirements
- The ideal candidate will have a passion for working in a mission-driven organization focused on education.
- A minimum of 3 years of experience in customer marketing, preferably in a B2B or edtech environment, is essential.
- The candidate should be familiar with marketing technology stacks, including marketing automation tools and Salesforce.
- Strong analytical skills are necessary to make data-driven decisions while also being able to trust intuition when needed.
- Excellent multitasking abilities and the capacity to prioritize initiatives in a fast-paced environment are crucial.
- Strong written and verbal communication skills are required to effectively convey complex ideas.