Marketing & Communications Lead - Energy & Resources

Marketing & Communications Lead – Energy & Resources

At GHD, we don't just believe in the power of commitment, we live and breathe it every day. We are looking for a Marketing & Communications Lead – Energy & Resources to collaborate with the broader APAC Winning Work and Marketing & Communications team to develop and deliver APAC-wide and/or targeted regional marketing campaigns and programs aligned to the APAC growth strategy.

In this role you will elevate GHD's market sector brand awareness, strengthening GHD's position to win strategic pursuits in the market and build consideration with specific strategic clients through account-based marketing.

Some focus areas will include:

• Develop marketing and communications strategy for assigned market sector(s) and/or strategic growth areas and aligned strategic clients (through account-based marketing) focused on brand awareness, lead generation and consideration to support revenue growth.
• Work with APAC Sponsorship and Events Lead to coordinate campaign timings and deliver national conference sponsorships, ensuring no conflicts and leverage existing events/ sponsorships where possible.
• Oversee and execute the implementation of marketing plans and budget using a mix of marketing channels (conferences, media, events, digital, partnerships, thought leadership and insights and memberships/associations) with support from APAC marketing team.
• Consult and work alongside Market Leaders and Pursuit Specialists to develop marketing strategies to position to win key APAC pursuits.
• Collaborate with subject matter experts and business development teams to develop and maintain a portfolio of relevant marketing materials for priority services and sectors.
• Support marketing campaigns and the APAC content pipeline by writing, developing and producing content for a variety of channels in collaboration with APAC marketing team (includes website, social, collateral, video, thought leadership, webinars).
• Track and monitor data to help analyse the success of campaigns and programs in collaboration with APAC marketing team.
• Develop programs for our subject matter experts to build their industry profile and, in turn, the GHD brand in the market.

We are looking for:

• Tertiary qualified in Marketing, PR, Communications or similar with significant experience (10+ years) in leading, promoting and implementing marketing and communication plans nationally.
• A collaborative team player, with strong commercial acumen.
• A trusted advisor who can engage, consult, and influence across a diverse stakeholder group with a sound collaboration mindset.
• A data driven leader, who is familiar with marketing technology and CRM (preferably Salesforce).
• Agile self-starter with a proactive, strategic and creative approach.
• Professional Services experience preferred, but not essential.

GHD embraces hybrid work arrangements to create a work environment focused on well-being, flexibility and productivity where GHD people can thrive, this supports the diverse needs of our workforce while balancing the benefits of remote working with the value of face-to-face collaboration in the office.

GHD is an equal opportunity employer, and we want everyone to be able to fully participate in our recruitment process. We value a diverse workforce and an inclusive culture. We encourage applications from Aboriginal and Torres Strait Islander peoples and people of all identities.

All our employees are expected to be able to attend a GHD office three times per week.