Africa Head Of Sales Food & Beverage B2C

Head Of Sales For Africa For Food And Beverage

GFIC recruits for an international Food and Beverage company the Head of Sales for Africa for Food and Beverage. You will be based in Senegal or Malta and please apply only when you have 10 years of experience with Food & Beverage Sales in Africa. You speak Arabic, French and English. Please describe in your cover letter your route to market experience in Africa. You will travel 35% of your time.

Reporting to the Global Sales Director, the role incumbent will drive the direction of multiple regions by leading and developing a diverse multi-disciplinary team, building strong partner relationships with key stakeholders, identifying new growth and revenue generation opportunities, setting regional commercial direction, and following through on implementation leading to a positive business growth trajectory.

Tasks include:

• Accountable for the management of budgets inclusive of sales revenue, travel and advertising and promotion from constantly changing market conditions.
• Ensure the Company maintains a sustainable and consistent trajectory of sales growth, while mitigating risks arising from constantly changing market conditions.
• Develop and implement sales strategies according to company goals and objectives to accelerate growth.
• Support sales teams in setting direction (both short and long term), reviewing and negotiating annual business plans with customers.
• Continuously improve revenue by maximizing pricing potential and timing, effectively managing advertising and promotion spend and investing strategically in new initiatives for growth.
• Accountable for the management of budgets inclusive of sales revenue, travel and advertising and promotion spend.
• Maximize the right portfolio mix and return on investment by category and channel to drive revenue growth.
• Take the lead where necessary to reduce debtors and ensure a clean bill of health across accounts.
• Liaise with the marketing team on execution guidelines, regional marketing calendars and new product launches.
• Work closely with sales teams to identify opportunities to improve existing coverage and product distribution.
• Consolidate and interpret regional competitor activity, trade insights and market intelligence to identify innovation and renovation opportunities to drive category growth.
• Set channel, category, and regional portfolio direction along with new initiatives for teams to drive revenue growth.
• Identify potential markets within targeted regions for expansion and lead in nurturing new market entries.
• Establish and maintain clear business parameters with new and existing customers across markets.
• Build and maintain key senior relationships with new and existing customers through frequent contact and market visits.
• Keep abreast and highlight the impact of any legal, regulatory or trade barriers.
• Assess customers to identify opportunities for continuous improvement vis-a-vis revenues, margins and growing the overall footprint.
• Responsible for the leadership, mentoring, engagement, and development of multi-regional teams.
• Maintain work routines and continuously contribute to developing and improving processes and procedures.
• Drive engagement amongst team members and support in leading impact sessions and improvement plans

Requirements include:

• A Master's Degree in sales, marketing, business administration or a relevant field.
• Judgment and decision making sales targets over a wide territory, developing new customers, and building high-level relationships with customers.
• A minimum of 12 years of experience in the fast-moving consumer goods industry.
• Proven results in delivering sales targets over a wide territory, developing new customers, and building high-level relationships with customers.
• Key Stakeholder Relationship Management
• Export Management
• Distributor Management
• Category and Channel Development
• Key Account Development
• Advertising and Promotion Strategy
• Strategic Revenue Management
• Strategic Business Planning
• Route to Market
• P&L Management
• Negotiation
• Team Leadership and Development
• Advanced computer skills
• Strategic thinking & change management
• Judgment and decision making
• Executive disposition
• Building strategic partnerships
• Influencing and impact including conflict management
• Environmental scanning (Global awareness)
• Strategic leadership
• Planning and organizing