Sr Content Strategist - Product Marketing, Launch & Event Content - Security Marketing

Product Marketing Professional

We're looking for a product marketing professional who can blend creative storytelling with sharp strategic execution to help shape the future of Security Marketing. In today's digital-first world, product launches aren't just announcements—they're the moments that define innovation, capture market attention, and fuel business growth. This role is not only about crafting powerful strategies and narratives but also about driving them forward with rigor and operational excellence. You'll use data-driven insights to shape compelling stories, while ensuring flawless execution that turns vision into measurable impact. You will work cross-functionally to: define the launch payload and determine the optimal timing and forums to bring it to market, craft compelling storylines and narratives that reflect a unified, company-wide perspective, execute the launch strategy by ensuring all supporting content and assets are built and delivered, and partner with the events team to align on event strategy and programming that fully supports the launch.

Strategic responsibilities include: influencing objectives, defining success metrics, securing the right presence and footprint to amplify our message, and driving alignment across the executive leadership team. Own and elevate event content strategy to spotlight launch themes and narratives that strengthen market perception. Guiding event press releases to maximize visibility, media impact, and thought leadership. Leading the event blog strategy to ensure the right mix of voices and perspectives that extend our influence across audiences. Defining booth messaging that reinforces strategic value propositions and clearly differentiates us in the market. Driving the demo strategy—including selection, design, and staffing—to showcase innovation and create memorable customer experiences. Shaping speaking agendas and curating speakers to reinforce our leadership position and resonate with customer and industry priorities. Creating and scaling "Know Before You Go" (KBYG) enablement to equip staff with the narratives, payloads, and messaging required to drive consistency and confidence. Leading program management and quality control to ensure every content initiative is executed to the highest standard and delivers measurable business impact.

Minimum qualifications include: 10+ years of experience in product and/or solution marketing, with a focus on storytelling, content development, and content strategy or editorial leadership—ideally within cybersecurity, enterprise technology, or B2B SaaS. Proven self-starter with a passion for strategic excellence, audience engagement, and a strong bias for action. Exceptional project execution skills with meticulous attention to detail and a proactive, risk-mitigation mindset. Proficiency with marketing automation (including Generative AI), strategic optimization tools (e.g., JIRA), and digital analytics platforms. Demonstrated success operating within large, matrixed organizations, with the ability to build consensus, influence stakeholders, and drive decision-making at scale.

Preferred qualifications include: MBA, preferably from a top tier university. Foundational understanding of security concepts, including the following domains: network security, secure access, security analytics and response, and identity. Possesses an understanding of AI technologies and applications with a strong desire to stay updated on the latest advancements and trends. Strong organizational and strategic thinking skills, with experience in managing marketing budgets and ensuring compliance with legal standards.

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.