Marketing Manager, Events

Marketing Manager, Events

The Marketing Manager, Events is responsible for designing, leading, and optimizing DEXIS's events strategy across North America. This role transforms tradeshows, roadshows, and customer events into high impact, high ROI experiences that drive pipeline growth, accelerate opportunity progression, and generate high quality MQLs. This leader owns the strategy, logistics, and execution for all major customer facing and internal events, delivering immersive brand experiences that educate dental professionals, showcase DEXIS innovations, and empower sales. You will collaborate closely with Sales, Product Marketing, and Executive stakeholders to align event plans with business priorities and create best in class brand moments that convert interest into measurable demand.

Event Strategy, Planning & Execution

• Develop and manage DEXIS's North America event strategy focused on net-new pipeline growth, MQL generation, and sales enablement.
• Lead the end-to-end planning and execution of regional and national tradeshows, and customer events.
• Build event experiences that drive deeper engagement through interactive education, live demos, hands-on environments, and immersive content.
• Own event journey design that moves prospects from awareness to conversion with clear CTAs, lead capture methods, post-event workflows, and targeted nurture paths.

Demand Generation & MQL Ownership

• Establish event-specific lead-gen and MQL targets; track, analyze, and optimize performance.
• Partner with Marketing Operations to ensure accurate lead capture, tagging, routing, and follow-up.
• Develop pre-event and post-event campaigns to increase attendance, accelerate follow-up speed, and improve conversion rates.

Operational Excellence

• Manage all event logistics: booth build-outs, vendor relationships, equipment, shipping, staffing models, and onsite execution.
• Optimize budget planning and vendor management for maximum ROI.
• Maintain a comprehensive event calendar and ensure timely communication with internal and external stakeholders.

Cross-Functional Leadership

• Collaborate with Sales, Product Marketing, Regulatory, and Legal to build compliant and high-impact event content.
• Support Sales with training, briefing, playbooks, and onsite enablement.
• Work closely with the Clinical Events and Strategic Partnerships Marketing Manager when appropriate to coordinate speakers, panelists, and other event-related collaborations.

Continuous Improvement

• Evaluate event performance using data and insights; drive improvements in customer experience, MQL quality, and ROI.
• Leverage technologies like CVENT to streamline workflows and elevate event quality.

Job Requirements

Minimum Requirements

• BS/BA required.
• 5+ years of experience managing large-scale events and integrated experiential marketing programs.
• Experience in medical device, dental, or healthcare preferred.
• Proven track record in generating MQLs and driving measurable demand through events.
• Expertise in event platforms such as CVENT.
• Strong project management and stakeholder communication skills.
• Ability to travel up to 20%.

Target Market Salary Range: $81,200 - $121,800

Operating Company: DEXIS Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services.