Marketing Automation Specialist

Marketing Automation Specialist

We are seeking a skilled Marketing Automation Specialist to join our team on a 6-month contract basis. This hybrid role (Atlanta, GA) is ideal for a detail-oriented professional who thrives on building and optimizing automated marketing campaigns, managing workflows, and leveraging data to drive engagement and conversions.

Key Responsibilities:

• Design, build, and manage marketing automation workflows, campaigns, and email nurturing programs.
• Maintain and optimize lead scoring, segmentation, and CRM integration (HubSpot, Salesforce, Marketo, or similar).
• Monitor campaign performance, generate reports, and provide actionable insights to improve ROI.
• Collaborate with marketing, sales, and creative teams to ensure campaigns align with brand strategy.
• Implement A/B testing, personalization, and other optimization strategies for email and digital campaigns.
• Ensure data cleanliness and manage integrations between marketing automation platforms and other systems.

Requirements Qualifications:

• 3+ years of experience in marketing automation and CRM systems (HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, or similar).
• Strong understanding of email marketing, lead nurturing, and lifecycle marketing.
• Experience with campaign analytics, reporting, and data-driven decision making.
• Proficiency in HTML/CSS for email templates a plus.
• Excellent project management, communication, and organizational skills.
• Ability to work in a hybrid environment (Atlanta office + remote).

Why Join Us:

• 6-month contract with potential for extension.
• Hybrid work environment offering flexibility and collaboration.
• Opportunity to work on high-impact marketing campaigns across multiple channels.