Marketing Analyst - Corporate Affairs (in Ofc 4 Days/wk)

Marketing Analyst, Corporate Affairs

As a member of the Corporate Affairs Marketing Team, analysts play a critical role in telling the story of how Georgia Power's solutions help residential and commercial customers save money and energy. Combining strategic thinking with strong project management skills, the Marketing Analyst is responsible for developing strategy and guiding the execution of integrated, multichannel campaigns. This role will work closely with program managers, internal and external partners to deliver marketing strategies that drive participation, enhance customer experience, and positively impact customer satisfaction.

Job Requirements:

• Four-year degree in Marketing, Communications, Business, or related field preferred.
• Ability to travel in state and nationally as required.
• 5-7 years leading, developing, and executing insight-driven, integrated, end-to-end marketing strategy.
• 3-5 years managing marketing budgets.
• Experience with marketing automation, personalization, and analytics platforms (Adobe, Eloqua, etc.).
• Ability to define, track, and evaluate KPIs to assess effectiveness, map success, and maximize ROI.
• Demonstrated ability to copy-write and edit marketing content.
• Experience managing agencies and vendors for projects/productions, and strong client management.
• Understanding of media buying strategies and tactics to efficiently target key audiences.

Job Responsibilities & Behavioral Attributes:

• Develop predictive and behavioral marketing strategies to achieve company goals.
• Lead integrated campaigns to include targeting, segmentation, personalization, tracking and analysis.
• Coordinate research with internal and external partners to effectively engage with customers.
• Forecast and track costs to maintain and manage marketing budgets.
• Collaborate with internal and agency partners to produce compelling, high-quality content.
• Maximize the use of grassroots, owned, and paid channels to increase lead generation and conversions.
• Leverage customer data and insights to establish goals and evaluate overall success.
• Utilize analytics platforms to monitor, track, and optimize campaign performance.
• Produce content and analytics reports with insight-driven recommendations to improve effectiveness.
• Ability to collaborate effectively with multiple teams and functions across the organization.
• Strong communication skills and experience interacting with colleagues at various levels.
• Highly organized and meticulous with the ability to manage multiple projects and deadlines.
• A service attitude; anticipate and respond promptly to stakeholder requests.
• A customer-first approach.

Georgia Power is the largest electric subsidiary of Southern Company, America's premier energy company. Value, reliability, customer service, and stewardship are the cornerstones of the company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric, and wind. For more information, visit www.GeorgiaPower.com.