Retail Marketing (peru / Bolivia)

Retail Marketing Manager

This position follows a hybrid work model. Being on-site three times per week is required.

What you will do (Responsibilities):

1. Lead and execute Retail Marketing activities to support new vehicle sales across the region.
2. Conduct market analysis and develop Retail Marketing strategies and tactics to achieve regional objectives.
3. Analyze the regional marketing mix and define commercial policies and incentives for new vehicle sales.
4. Oversee regional Retail communication planning.
5. Coordinate suppliers, including advertising agencies, media, and event partners.
6. Review, analyze, and approve communication materials developed by agencies.
7. Provide guidance and alignment to the Dealer Network regarding N2 and N3 Retail initiatives.
8. Coordinate and execute regional events such as fairs, new vehicle showcases, promotional activities within the Dealer Network, agribusiness events, and other commercial activations.
9. Monitor market competitiveness, evaluate regional competition, and prepare proposals for the incentives team.
10. Perform weekly tracking of sales performance and competitor activity, proposing initiatives to boost or protect sales volume.

Your skills and abilities (Required Qualifications):

• Degree in Business Administration, Marketing, Communications, Economics, Humanities, Advertising, International Relations, or related fields.
• Minimum of five years of experience in general marketing.
• Advanced English required.
• Strong sense of autonomy and ownership, with the ability to manage tasks end-to-end.
• Strategic thinking and effective decision-making.
• Experience collaborating with cross-functional teams in both digital and offline environments.
• Indirect leadership capabilities to coordinate with team leads and communication partners.
• Excellent communication skills and the ability to influence others.
• High adaptability and problem-solving orientation in dynamic environments.
• Preferably with experience in retail, sales, or commercial strategy.

What can give you a competitive edge (Preferred Qualifications):

• Experience in Retail Marketing within the automotive desirable.
• Proven track record managing multi-agency ecosystems and communication campaigns.
• Experience leading regional initiatives involving Dealer Networks or commercial partners.
• Strong analytical profile with the ability to translate insights into commercial actions.
• Experience in event planning and large-scale BTL activations.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least three times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

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