Ecommerce & Digital Marketing Lead (multiple Positions)

Ecommerce & Digital Marketing Lead (Multiple Positions)

Employer: General Mills, Inc.

Job Location: 11330 Olive Blvd, Suite 300, St. Louis, MO 63141

Job Type: Full Time

Travel: Yes - Domestic (U.S.) travel required 25% of the time.

Telecommute: Yes - Partial telecommuting permitted; role requires onsite work multiple days per week.

Job Duties:

• Develop and execute a comprehensive digital and eCommerce marketing strategy across all brands.
• Drive online sales growth across key retail platforms including Amazon, Chewy, Walmart, Target, Petco, and PetSmart.
• Lead digital consumer marketing initiatives, including on-site advertising and social media activation.
• Own and enhance digital product information management and asset management, leveraging platforms such as Salsify and Syndigo to optimize the digital shelf experience.
• Lead the creation, optimization, and distribution of digital content that meets the gold standard of accuracy, completeness, consistency, and effectiveness.
• Establish KPIs and performance dashboards to track eCommerce results, identify growth opportunities, and monitor industry trends.
• Collaborate closely with cross-functional and global teams to ensure alignment and execution across channels.

Background checks and drug testing are required.

Requirements:

Employer will accept a master's degree in marketing, finance, business analytics or related field and 4 years of experience in digital shelf management and retail media-marketing in the pet food industry.

Experience must also include 4 years of hands-on experience in each of the following:

• Experience managing general account health and advertising campaigns on major pet industry eCommerce platforms including Amazon.com (1P&3P), Walmart.com, Chewy.com, Target.com, Petco.com, and PetSmart.com with a mid-to-large assortment (500+ SKUs)
• Experience managing a mid-to- large assortment (500+ SKUs) on major PIM platforms – Salsify, Syndigo, and 1 WorldSync.
• Experience creating and successfully launching digital content (product detail pages, advertising creatives) on major eCommerce platforms.
• Experience managing P&L of a mid-to- large assortment (500+ SKUs) from a multi-brand product portfolio in an eCommerce environment.
• Experience establishing and tracking KPIs to evaluate performances and measure success.
• Experience managing and leading teams.

Salary Range: $166088.00 - $181700.00 / Annually.

Reasonable Accommodation Request: If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form.