Senior Lifecycle Marketing Manager

Sr. Lifecycle Manager

As a Sr. Lifecycle Manager you will serve as a leader on a cross-functional team to build lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention.

At MoneyLion, we are on a mission to revolutionize financial empowerment, merging cutting-edge financial products with personalized financial education to guide Americans towards smarter financial decisions. Our ambition extends beyond traditional education; we aim to seamlessly integrate our customers' financial journeys with our diverse product suite, enhancing their financial well-being at every turn.

Key Responsibilities

• Analyze data, predictive audiences, and robust segmentation to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, including owning strategies and execution for partner-acquired users
• Lead adoption of next-generation decisioning models that power real-time, AI-driven personalization and trigger logic
• Working with analytics to measure and socialize findings and develop the next steps toward bigger wins
• Cultivate a culture of rapid iteration based on customer satisfaction and engagement
• Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
• Serve as key leader on developing and delivering on shared strategies for large cross-functional initiatives
• Improve our overall customer experience with a focus on data-driven results.

About You

• 5-8 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
• Experience driving channel strategy to support new products
• Experience assessing opportunities and optimizing across the member funnel
• Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
• The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
• Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools)
• Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources
• Experience managing teams a plus

The annual base salary for this position is between $120,000 to $140,000. This role is also eligible for an equity award and annual bonus. Base salary is one component of MoneyLion's total compensation package, which includes, 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

• Competitive salary packages
• Comprehensive medical, dental, vision and life insurance benefits
• Wellness perks
• Paid parental leave
• Generous Paid Time Off
• Learning and Development resources
• Flexible working hours

MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more "other" than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.