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Affiliate & Partner Marketing Program Lead

Lead the development and execution of GEICO's Affiliate & Partner Marketing initiatives
Springfield, Virginia, United States
Mid-Level
19 hours agoBe an early applicant
GEICO

GEICO

Provides auto and other personal insurance products directly to consumers, emphasizing competitive rates, online services, and broad U.S. coverage.

Affiliate & Partner Marketing Program Lead

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here.

GEICO is seeking an Affiliate & Partner Marketing Program Lead to join our BoatUS team! Develops, executes and monitors advertising plans for media programs. Responsible for project management and execution of a marketing program as approved by the Supervisor, Manager, or Director. Boat Shows, TowBoatUS Fleet & Local Marketing (Primary Focus)

  • Coordinate planning, execution, and post-event follow-up for assigned Boat Shows and local marketing events
  • Support fleet marketing initiatives, including asset coordination, materials tracking, and partner communications
  • Support administration and tracking of co-op marketing funds, including documentation, approvals, and reconciliation support
  • Maintain accurate records related to events, fleet initiatives, co-op programs, and local marketing activities
  • Serve as a point of contact for routine inquiries related to Boat Shows, fleet marketing, and local partner initiatives
  • Identify and escalate execution risks, timeline issues

Affiliate, Influencer & Partner Marketing (Secondary Focus)

  • Support day-to-day activities for affiliate, influencer, social, and partner marketing programs
  • Coordinate onboarding, setup, and ongoing support for affiliates, influencers, and partners
  • Maintain partner records, tracking assets, creative materials, and program documentation
  • Monitor program performance and assist with preparation of recurring reports, summaries, and insights
  • Support execution of promotional initiatives and partner campaigns
  • Collaborate with internal marketing to ensure partner activities align with requirements

Cross-Functional & Operational Support

  • Contribute to process improvements, documentation, and workflow efficiencies across local, partner, and affiliate marketing programs
  • Support internal stakeholders with timely updates, materials, and reporting related to assigned initiatives

Requirements:

  • BA Degree Required (Marketing, Communications or Business preferred)
  • 3 to 5 years marketing experience
  • Partner Relationship Management platform experience preferred

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs. We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You'll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose. As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family's overall well-being.
  • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

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Affiliate & Partner Marketing Program Lead
Springfield, Virginia, United States
Marketing
About GEICO
Provides auto and other personal insurance products directly to consumers, emphasizing competitive rates, online services, and broad U.S. coverage.