Digital Marketing Manager - Surgical Imaging (f/m/d) - Remote Eligible

Digital Marketing Manager

Are you passionate about driving digital transformation in healthcare? Join our Surgical Imaging business unit as a Digital Marketing Manager and develop innovative strategies that enhance customer engagement, optimize lead management, and deliver measurable business results across multiple markets.

This position is an individual contributor role with a lot of stakeholder management and can be performed flexibly from a home office in one of the listed countries, or in a hybrid working model at one of the listed GE HealthCare locations. Business traveling requirement is <10%.

At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That's because we never lose sight of what healthcare really needs—the human touch.

As a Digital Marketing Manager for the Segment Chirurgische Bildgebung, you will:

• Develop and execute multi-channel digital marketing strategies (email, social, search, web) aligned with business objectives
• Lead campaign planning and performance optimization, ensuring ROI and customer engagement
• Manage lead and funnel processes, improving qualification, nurturing, and conversion
• Collaborate with cross-functional teams (Marketing, Commercial, Clinical, Data Analytics) to align digital initiatives with customer journeys
• Drive digital maturity by embedding best practices and leveraging tools like Marketing Automation (Marketo), SFDC, and analytics dashboards

Key Responsibilities

• Translate business goals into actionable digital marketing plans for different zones in the Surgery segment
• Lead all the paid media activities working closely with the media agency by providing clear briefs, keeping regular check-ins and performance reviews of campaign execution
• Oversee campaign execution and reporting, ensuring KPIs and success metrics are met
• Optimize lead lifecycle management and database segmentation.
• Support education and capability-building initiatives for local marketing teams
• Ensure compliance with global standards and contribute to continuous improvement

Qualifications

• Proven experience in digital marketing, campaign management, or related field
• Expertise in multi-channel marketing, marketing automation (Marketo preferred), and SFDC
• Strong analytical skills with experience in digital marketing analytics and reporting tools (PowerBI)
• Excellent communication and project management skills
• Ability to thrive in a fast-paced, dynamic environment
• Fluency in German and English; Spanish and/or French are a "nice to have"

What We Offer

• Opportunity to shape digital strategy for a leading healthcare segment
• Exposure to cutting-edge tools and technologies
• Collaborative, international work environment
• Professional growth and development opportunities

GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare - Creating a world where healthcare has no limits

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