Service Sales Business Development Manager

Service Sales Business Development Manager (Bdm)

We are expanding our Liquid and Powders Division in Warrington and are looking for a Service Sales Business Development Manager (BDM).

This is a strategic, client-facing role with responsibility for driving growth across service offerings and capital projects, primarily in the Diary, Food & Beverage sector. You will act as the link between customers and technical teams, providing tailored solutions that improve performance, strengthen efficiency, and create long-term partnerships.

The role reports to the Director of Service and involves a mix of office-based and on-site customer engagement.

Business Development & Sales Growth

• Identify and secure new business opportunities while expanding existing accounts.
• Build and manage a strong sales pipeline aligned with GEA's growth strategy.
• Monitor market trends, competitors, and customer needs to shape sales initiatives.

Client Engagement & Solutions

• Develop expertise in GEA's service portfolio (process optimisation, automation, spare parts, service contracts).
• Work closely with clients to understand challenges and deliver tailored engineering solutions.
• Prepare proposals, negotiate terms, and present technical solutions effectively.

Sales Strategy & Performance

• Manage the full sales cycle from strategy to deal closure.
• Deliver against sales budgets and maintain margin growth.
• Use CRM/ERP tools (SAP) to manage sales activities and reporting.
• Drive improvements in sales processes and performance.

Account Management & After-Sales Support

• Build strong, lasting customer relationships and support retention.
• Ensure smooth handover from sales to execution by working closely with technical teams.
• Provide after-sales support, ensuring high customer satisfaction.

Strategic Contribution & Innovation

• Support GEA's mission of sustainable growth by contributing to planning and strategy.
• Embrace digital tools and innovative approaches to reach new customers.
• Collaborate with global teams to align local business development with international goals.

Your Profile / Qualifications

• Degree in Engineering, Business, Management, or equivalent experience.
• Proven track record in B2B sales, business development, or technical sales (ideally in capital equipment, consultancy, Food & Beverage / Process Engineering).
• Strong knowledge of engineering services (service contracts, spare parts, optimisation, automation).
• Skilled in sales strategy, account management, and negotiation.
• Proficient in Microsoft Office; CRM/ERP (SAP) experience is a strong plus.
• Excellent communication and presentation skills across different cultures.
• Resilient, proactive, and strategic thinker with focus on innovation and long-term growth.