Manager - Marketing

Marketing Manager

Responsibilities / Tasks

• Develop and lead the annual marketing plan for the division and business units (BUs), including budgeting, short-term goals, and long-term strategies, in coordination with Division and BU Heads in India.
• Ensure a consistent brand voice and image across business units, product lines, events, and promotional materials.
• Supervise the execution and performance of marketing campaigns and Customer Relationship Management (CRM) initiatives; perform periodic local analytics reviews.
• Plan and manage customer-facing events to build engagement and enhance the brand experience.
• Work closely to drive and execute with GEA India management team and country Managing Director on strategic programs and projects as applicable.
• Work closely with the GEA Global and/or Divisional Marketing and Branding team for alignment and execution of overarching marketing strategies.
• Recommend and implement communication programs that enhance brand engagement and lead generation in collaboration with Division / BU Heads.
• Drive integrated marketing communications, combining both digital and traditional media approaches.
• Create and oversee messaging strategies and targeted campaigns that strengthen the company's public image.
• Develop and disseminate regular internal newsletters and company updates to stakeholders.
• Design and produce marketing collaterals such as corporate presentations, brochures, audiovisual materials (AVs), and press releases, adhering to brand guidelines.
• Manage internal communications across multiple platforms to ensure consistent messaging and employee engagement.
• Handle and support as required, ad hoc marketing projects, including CSR initiatives, internal employee events, and other social functions.
• Track and report ROI for all marketing campaigns to measure effectiveness and inform future initiatives.
• Join social media groups and professional networks to stay updated and actively participate in industry discussions.
• Network with industry experts, clients, and stakeholders to boost brand presence and business development efforts.
• Conduct market intelligence gathering to provide insights for marketing strategies and support the sales and service teams with relevant data.

Your Profile / Qualifications

Key Skills & Competencies:

• Strategic Marketing & Planning
• Corporate Communications
• CRM Tools & Analytics
• Marketing Budget Management
• Cross-Functional Collaboration
• Digital & Print Media Expertise
• Marketing Event Planning & Execution
• Marketing Collateral / Material Design
• Social Media Strategy & Management
• Internal Communication
• ROI Tracking & Campaign Evaluation
• Industry Networking & Thought Leadership
• Market Intelligence & Customer Insights

Qualifications:

• Preferred Master's degree in Marketing, Business Administration, Communications, or a related field.
• 15–20 years of relevant experience in marketing role, preferably in a multi business and a multi-national environment. Understanding of and experience in Engineering industry shall be an added advantage.

Proven experience in managing budget, developing and executing marketing strategies.