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AR Sales Engineer

Develop and implement a market expansion plan for Korea's automotive aftermarket sector
Seoul
Senior
2 months ago
Gates

Gates

Designs and manufactures power transmission and fluid power solutions, including belts, hoses, and related industrial and automotive components.

AR Sales Engineer

Essential Duties and Responsibilities

Market Development (Automotive Replacement Focus)

  • Build and execute a strategy to grow Gates' share in the automotive replacement/aftermarket sector.
  • Identify and develop new distribution opportunities across Korea.
  • Drive penetration into workshops, retailers, and independent repair channels.
  • Conduct competitor analysis and propose pricing/positioning strategies.

Channel & Partner Management

  • Develop strong, trust-based relationships with distributors and key customers.
  • Support partners with sales programs, promotions, and technical/product knowledge.
  • Negotiate contracts, incentives, and channel programs to drive growth.
  • Track and measure channel performance, ensuring achievement of sales targets.

Sales & Marketing Execution

  • Conduct frequent field visits to customers, workshops, and distributors.
  • Plan and deliver promotional campaigns, roadshows, and training activities.
  • Gather customer feedback and market insights to shape future product offerings.
  • Work closely with regional/global teams to localize brand and marketing campaigns.

Reporting & Forecasting

  • Provide accurate market intelligence, channel pipeline, and sales forecasts.
  • Report regularly on aftermarket performance and opportunities.
  • Recommend new business models and tactical initiatives to accelerate growth.

Keys to Success

  • Commercial Agility: Ability to adapt pricing, promotions, and channel strategies quickly in response to competitive pressures and market shifts.
  • Cross-Cultural Exposure: Experience working in multinational environments, balancing global standards with local market realities.
  • Analytical Mindset: Skilled at turning market intelligence and customer insights into actionable strategies.
  • Technical Curiosity: Comfort engaging with product and engineering teams to translate technical strengths into commercial value.
  • Influence Without Authority: Ability to collaborate across functions (supply chain, marketing, regional teams) and align stakeholders without direct reporting lines.
  • Resilience & Persistence: Comfortable with a high-activity, field-oriented role that requires persistence to win in a competitive aftermarket.
  • Entrepreneurial Spirit: A "builder" mindset—taking ownership to carve out Gates' share in the Korean automotive replacement space.

Supervisory Responsibilities

  • None

Requirements and Preferred Skills

Must-Have:

  • 5–8 years of experience in channel sales/marketing, ideally in automotive aftermarket or industrial replacement markets.
  • Strong commercial acumen with hands-on experience.
  • Excellent communication and relationship-building skills.
  • Willingness to engage in aggressive field sales and frequent customer interaction.

Preferred:

  • Engineering or technical background (Mechanical/Automotive preferred).
  • Experience in a multinational company environment.
  • Deep knowledge of Korea's automotive replacement ecosystem (distributors, workshops, retailers).
  • Fluent in Korean with good command of English.

TRAVEL: Not Required

WORK ENVIRONMENT: Office

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AR Sales Engineer
Seoul
Engineering
About Gates
Designs and manufactures power transmission and fluid power solutions, including belts, hoses, and related industrial and automotive components.