Subdirección De Marketing Y Promoción

Marketing And Communications Manager

Coordinates the development and implementation of marketing and communications strategy in an effort to enhance the image of the University; manages and supervises the functions of the Student Affairs Office; works closely and maintains links with the Office of Admissions for the coordination of promotional activities based on the University's KPIs.

Main Duties, Responsibilities & Objectives

• Manages and coordinates the strategic marketing and communications activities of the University promoting the identity of the University
• Enhances brand awareness locally and internationally through events, presentations and media promotional activities
• Participates actively in all business development activities
• Supervises the process of design, production and distribution of all university publications
• Coordinates relevant market research and other internal researches related to brand image, brand positioning student satisfaction, employability etc
• Works closely with the university's advertising associates and other media producers to ensure advertising and promotional activities are aligned with the university's strategy
• Develops short and long-term plans and budgets for the marketing function
• Collaborates with senior management, academic and other departments to achieve objectives set
• Enhances Corporate Social Responsibility
• Scales Social Media and Digital Marketing & Media Coverage leadership
• Enhances links with the industry and industry leaders
• Promotes student support activities (Career services, internships, student life, housing services, employability)

Competencies

• People Leadership
• Drives Engagement
• Collaboration
• Student Focus
• Accountability

Other Responsibilities & Attributes (Not Directly Related To The Position)

• Performs miscellaneous job related duties as assigned
• Ability to develop and deliver presentations
• Excellent interpersonal, communication and managerial skills