Trade Marketing, Digital And Operations

Trade Marketing, Digital And Operations

This role covers all Galderma North West Africa (NWA) geography, with a specific focus on Sub-Saharan Africa. Projects may be led for the whole cluster (Maghreb & sub-Saharan Africa (SSA)).

Responsibilities:

• Developing and executing marketing strategies that drive product demand at the retail/HCP level.
• Setting up ecommerce channels for consumer products in key cluster markets.

Manage Channel Partnerships:

• Develop collaborative strategies with partners to effectively promote products and services to customers.

Ensure Implementation of Point-of-Sale (POS) Activities:

• Oversee the execution of agreed POS activities according to Galderma Global guidelines.
• Monitor POS initiatives to track effectiveness and adjustments in collaboration with Galderma distributors as necessary to optimize results.
• Work closely with Galderma Global and Region e-commerce and digital teams to integrate channel partnership strategies with e-retailers or other POS.
• Coordinate efforts with Cluster Team to ensure synergy and alignment of objectives across the organization.

Organize Trade Promotional Activities:

• Create, adapt and implement comprehensive trade marketing strategies that align with the company's overall marketing goals.
• Design and execute promotional campaigns, including in-store displays, product sampling, and point-of-sale materials to drive product visibility.
• Conduct market research to identify trends, customer preferences, and competitive activities to inform trade marketing decisions.
• Work closely with sales distributor teams to develop tailored strategies for specific retailers and channels.
• Monitor and analyze the effectiveness of trade marketing initiatives, using metrics to assess performance and make data-driven adjustments.
• Tracking of Promotional Spend vs allocated budgets.

Organize Marketing Activities for Aesthetics and Prescription Businesses:

• Share and drive adoption of Galderma approved marketing material.
• Oversee the implementation of medical education workshops & related events (roundtables, symposiums).

Digital Marketing Strategy:

• Create and execute comprehensive digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing.
• Plan, launch, and manage digital marketing campaigns across multiple platforms to drive brand awareness, engagement, and conversions.
• Monitor and analyze the performance of digital marketing campaigns using analytics tools and provide regular reports with insights and recommendations for improvement.
• Oversee the creation and distribution of digital content, ensuring it aligns with the brand's voice and objectives.
• Stay up to date with the latest digital marketing trends, tools, and best practices, and implement innovative strategies to keep the company ahead of the competition.

Other Tasks:

• Handle cluster procurement activities.
• Handle other tasks as required by Management.

Qualifications & Skills:

• Master's degree in marketing, Digital Media and Communication.
• Minimum 5 years' experience in trade & digital marketing and e-commerce with a strong track record of successful campaign management and performance analysis.
• Proven success track record in sub-Saharan Africa.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics).
• Strong analytical and problem-solving skills, excellent communication and negotiation abilities, and proficiency in relevant software and tools.
• Strong ability to analyze market data and derive actionable insights.
• Excellent verbal and written communication skills.
• Ability to adapt to changing market conditions and retail environments.
• Strong Collaboration and team spirit skills.
• Fluency in English, French. Arabic is a plus.

Our People Make A Difference:

At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.