Social Media Content Marketing Specialist (short Video Focus), Direct And Digital Distribution

Job Opportunity At FWD Group

FWD Group is a pan-Asian life and health insurance business that serves more than 38 million customers across 10 markets. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

The Job

Independently complete topic planning for short videos, writing engaging and easily shareable scripts suitable for voice-over or narrative formats, transforming insurance knowledge into accessible and entertaining content.

Manage daily operations across multiple platforms such as Instagram, Facebook, YouTube, and Xiaohongshu (Little Red Book) (content publishing, interaction management), develop and execute a content calendar, and coordinate with brand activities and product launch timelines.

Track the conversion of insurance content, develop advertising strategies, continuously monitor advertising effectiveness, and optimize content performance.

The Person

2–3 years of experience in social media/content marketing, with the ability to write short video scripts; experience in the insurance industry is preferred.

Hands-on experience with at least two of the following platforms: Instagram, Facebook, YouTube, Xiaohongshu, and familiarity with the content styles of each platform.

Understanding of the basics of Meta Ads / YouTube Ads, with a fundamental knowledge of advertising placement.

Deliver results in a timely, relevant, and effective manner.

Good communication skills in both English and Chinese.

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, gender, disability or family status in employment process.