Brand Digital Marketing Manager

FWD Insurance Marketing Manager

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

PT FWD Insurance Indonesia ("FWD Insurance"), a joint-venture insurance company and a part of FWD Group, previously known as PT Commonwealth Life, has successfully merged with PT FWD Life Indonesia ("FWD Life") as of 1 December 2020 and will be known as FWD Insurance.

The merger of FWD Life and FWD Insurance has led to a more comprehensive range of products, including unit-linked insurance, individual & group term life insurance, individual & group personal accident insurance, and group medical insurance through technology driven-distributions such as agency, bancassurance, e-commerce, and corporate.

FWD Insurance is registered and supervised under Otoritas Jasa Keuangan ("OJK").

FWD Insurance is a member of Indonesia Financial Services Alternative Dispute Resolution Center.

Develop and implement brand strategic communication and media planning, in line with company's value, goal, and to ensure the implementation consistent as per brand policy and be applied across function.

Develop strategic marketing plan by identifying markets and opportunities that leads the delivery of winning creative and media.

Construct brand strategic communication throughout the year to be utilized across function.

Manage the development and oversee production and maintenance of Nextgen website platform fwd.co.id.

Tracking and reporting results metrics and success measurement for always on, tactical activities, and other initiatives.

Conduct research and analyze brand performance and other informations through performance and growth review competitors' activities, market observations, etc.

Collaborate with multi stakeholders across department and functions and advise them on communications strategy and messaging to internal and external audiences.

Liase and closely work with agencies partner to deliver a clear and easy to understand brief in order to create a strong strategic plan and successful implementation.

Plan and manage brand budget as well as to ensure cost efficiency.

Responsible for managing FWD social digital assets related to brand in terms of top line strategy, enhancement, social fans management.