Digital Marketing Manager

Digital Marketing Manager

The digital marketing manager plays a key role in the conceptualization and development of our strategic digital marketing activities aiming to generate demand from key audiences; from increasing brand awareness, to driving engagement with our products, to boosting sales, these activities drive conversions in line with the core business objectives and support business growth.

They manage a team responsible for the implementation of the digital marketing strategies in collaboration with other teams across the business.

Key Responsibilities

• Develop digital marketing strategies – using social media, paid advertising, website content and email marketing where relevant – and set goals to increase brand awareness and engagement, lead generation and content acquisition.
• Implement, manage and optimize campaigns including organic and paid content.
• Create content: copy, assets, landing pages; A/B test content to ensure optimal results and improve processes.
• Define tactics to reach new audiences and re-engage existing ones.
• Define and monitor key metrics to assess the performance and impact of the campaigns and maximize the return on investment.
• Oversee and track the annual budget and ensure it is fully maximized.
• Manage a team of digital marketing specialists, monitor their performance and professional development, set objectives and conduct annual appraisals.

Requirements

Business Expertise

• Marketing and digital marketing strategy experience
• People management experience
• Expertise in paid media budget management
• Critical thinking and problem solving
• Ability to prioritize and manage multiple tasks and projects at the same time, ability to work under pressure and with tight deadlines
• Strong stakeholder engagement and relationship building skills

Technical Skills

• Expert knowledge of digital advertising tools (e.g., Google Ads, Meta ads, LinkedIn ads, X ads)
• Proficient with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Tweetdeck)
• Proficient with analytics tools (e.g., Google Analytics 4, Semrush)
• Advanced analytical skills: able to identify and understand trends in data

Equal Opportunity Statement

Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.