Director Of Influencer & Affiliate Marketing - Remote Eligible

Director Of Influencer & Affiliate Marketing

We're looking for a Director of Influencer & Affiliate Marketing to own, build, and scale a high-performing growth engine across creators, affiliates, and social commerce. You'll be responsible for generating revenue, content, and awareness by launching and leading programs across TikTok, Instagram, YouTube, TikTok Shop, and premium affiliate channels.

You'll build the strategy and the machine: team, tools, systems, workflows, and partnerships that drive measurable performance across both DTC and Amazon.

Drive ROI-Focused Influencer Collaborations

• Launch and manage high-performing influencer partnerships across TikTok, Instagram, and YouTube
• Own paid collabs, performance modeling, negotiations, usage rights, and contract terms
• License and whitelist creator content for Spark Ads and paid amplification
• Build a pipeline of creators who drive performance and content output

Build & Scale Our Gifting + Seeding Machine

• Create and manage a high-throughput seeding engine (500–1,000 creators/month)
• Track who posts, who performs, and escalate top creators into affiliate or paid tiers
• Use automation flows, creative briefs, and inserts to increase post rate and quality
• Drive reviews, testimonials, and social proof across TikTok, Amazon, and DTC

Launch a Massive TikTok Shop & Social Commerce Program

• Build a full-scale TikTok Shop creator community that drives both content and sales
• Partner with agencies and creator networks to scale volume and manage logistics
• Activate live selling, Spark Ads, and creator storefronts to drive revenue
• Leverage creator content to boost performance and create downstream halo across channels

Own & Grow the Affiliate Channel

• Recruit high-converting affiliates: review sites, SEO publishers, newsletters, and influencers
• Launch and scale affiliate efforts across DTC, Amazon Influencer, and TikTok Shop
• Build high-performing offer funnels and exclusive bundles for partners
• Secure top 10 affiliate roundups and ensure Freebird shows up where people are searching

Create Our Ambassador & Loyalty Programs

• Design and launch programs that turn customers and creators into long-term brand advocates
• Use platforms like CrewFire, Euka, or Postscript to build scalable referral and loyalty systems
• Reward recurring performance, unlock perks, and build an owned creator community

Measure, Optimize, and Scale

• Set up dashboards and tooling to track revenue, CAC, ROAS, LTV, and attribution
• Measure brand lift, Amazon velocity, and search volume influenced by creator activity
• Work cross-functionally with Paid, Amazon, and Retention teams to integrate performance data and insights
• Build internal systems, SOPs, and playbooks to scale efficiently with lean resources