This unique and exciting role is to be part of an established yet fast growing category within the wider Frasers Group. There will be a focus on FRASERS as cements its position as the go-to marketplace for homeware, beauty, kidswear and fashion.
Your approach will be to take the recently revised brand strategy and be the brand custodian to ensure all marketing strategies and initiatives are fit for purpose to engage our customer – forever lifestylers.
This opportunity would suit an entrepreneurial marketeer looking to develop their marketing skills in a fast-paced, agile culture. At Frasers Group you will lead, have autonomy, and make a personal difference from the day you step in the business.
Working with the Head of Marketing – Luxury & Premium (alongside key commercial stakeholders), this opportunity is for a fearless leader to drive the Premium category.
You will have the scope to shape marketing campaigns, both for the FRASERS brand and with our brand partners, devise strategies as to how brands show up across FRASERS touch points using your marketing and industry expertise and with that in mind, create and implement exciting offline & online marketing plans that speak to our core consumer - forever lifestylers. This will be coupled with solid brand building activities will be deployed to drive long term brand health.