Senior Account Executive – Italy and Southern Europe
Forwood is a global organisation made up of passionate, values-driven professionals with a clear focus on fatality prevention.
We have created a robust SaaS-based Critical Risk Management System that is transforming how organisations prevent serious incidents and fatalities across high-risk industries. Our system has been implemented in some of the largest high-risk operations in the world and, together with the people who work in those locations, has delivered profound results.
Position Summary
We are seeking a Senior Account Executive to help establish and grow Forwood's presence across Italy and Southern Europe.
This is a new and important role for Forwood, focused predominantly on new business acquisition. The successful person will work closely with our regional partners to identify, develop and close large enterprise SaaS opportunities with major organisations operating in high-risk environments.
This role requires a seasoned enterprise sales professional who can engage credibly at executive level, shape regional sales strategies, build strong networks, and advise on the best go-to-market approach for the region.
For the right person, this is an opportunity to make a meaningful impact with a leading-edge safety SaaS company in a market where fatality prevention technology has the potential to save many lives.
Key Accountabilities and Responsibilities
- Establish and grow Forwood's enterprise sales presence across Italy and Southern Europe, helping shape a regional go-to-market approach for high-risk industries where fatality prevention technology can deliver meaningful operational impact.
- Drive predominantly new business acquisition and revenue growth by identifying, developing and closing large-scale enterprise SaaS opportunities with major organisations in high-risk environments.
- Tailor sales strategies to local customer needs, industry priorities, partner opportunities and market conditions.
- Work closely with Forwood's regional partners to nurture relationships within major organisations and engage senior decision-makers.
- Build, manage and convert a high-value new business pipeline, ensuring activity, deal progression and revenue targets are achieved within agreed timeframes.
- Lead executive-level sales engagement, including discovery, strategic account planning, proposals, presentations, negotiation and deal closure.
- Position Forwood's Critical Risk Management System as a life-saving SaaS solution for organisations seeking to prevent serious incidents and fatalities.
- Partner with prospective customers to understand their priorities, operational risks and strategic objectives.
- Develop and maintain strong relationships with senior stakeholders, executives and industry influencers across the region.
Knowledge, Skills and Experience
We are looking for a commercially strong enterprise sales professional with the confidence, discipline and maturity to help build Forwood's presence in a new regional market.
You will bring:
- Proven experience selling enterprise SaaS solutions into complex, high-value organisations, ideally across high-risk industries such as mining, manufacturing, oil and gas, utilities, energy or construction.
- A strong track record in new business development, including building pipeline, engaging senior decision-makers and closing large enterprise deals.
- The ability to operate credibly at executive level, with strong presentation, negotiation, influencing and stakeholder management skills.
- Commercial maturity and strategic thinking, with the ability to understand customer priorities, shape value-led solutions and contribute to the regional go-to-market approach.
- The confidence to work independently, move quickly, create a plan and execute without heavy direction.
- Strong problem-solving skills, including the ability to navigate complex organisations, remove barriers and progress opportunities through long enterprise sales cycles.
- The ability to quickly understand Forwood's products, methodology and market positioning, and communicate our value proposition clearly and confidently.
- An understanding of safety, risk management or critical risk environments would be highly regarded.
- Strong Italian communication skills, supported by good written and verbal English for effective collaboration with Forwood's global team. Additional European languages would be advantageous.
- A strong understanding of market dynamics, including competitors, partners, sales channels and pricing models.
Personal Attributes
To be successful in this role, you will be:
- Highly self-motivated, proactive and comfortable working with autonomy.
- Commercially driven and strategic, with the discipline to meet targets, manage deadlines and take corrective action when required.
- Confident building relationships, opening doors and creating momentum in a new market.
- Collaborative and able to work effectively with partners, customers and geographically dispersed internal teams.
- Resilient, resourceful and comfortable operating in a role where structure and opportunity will continue to evolve.
- Mission-aligned, with a genuine interest in helping organisations prevent serious incidents and fatalities.
Apply now and be part of something that matters.