Email Marketing Specialist

Email Marketing Specialist

Fortray Global is a UK-based leader in IT recruitment, digital training, and managed IT services with 20+ years of experience. We connect top tech talent to global roles, run intensive bootcamps with a 95% placement rate in fields like cybersecurity, cloud, data, AI/ML, DevOps, and project management, and deliver scalable IT solutions to keep businesses secure and efficient. In essence, Fortray empowers both professionals and organizations to succeed in today's competitive world.

Purpose of the Job – Overview

Job Title: Email Marketing Specialist

Type: Remote

Timings: Monday – Friday: 7:30 am to 5:00 pm BST

Job Responsibilities:

• Plan, design, and execute targeted email campaigns using SNOV.IO, Beefree, and other marketing tools
• Build automated workflows and nurture journeys that drive engagement, leads, and conversions
• Design, build, and implement multi-channel and multi-wave email campaigns and customer journeys that generate qualified marketing leads for sales
• Copyright compelling email content and design visually appealing campaigns
• Execute cold email outreach campaigns and manage multi-step funnel strategies
• Analyze campaign metrics — open rates, CTRs, conversions — and continuously optimize for performance
• Identify, track, and report on meaningful KPIs for marketing programs
• Perform regular campaign audits for digital assets and collaborate with digital teams to address deficiencies
• Analyze and implement remediation plans to ensure campaigns adhere to best practices
• Monitor campaign performance across global regions where Fortray operates
• Research and strategize on tools, vendors, and technologies to enhance campaign effectiveness
• Maintain subscriber list hygiene, deliverability, and compliance with GDPR
• Track and report on campaign budgets and results
• Identify opportunities to streamline campaign operations and improve overall efficiency
• Collaborate closely with content, design, sales, and product teams to ensure integrated campaign execution

We're looking for someone with:

• 5+ years' experience in email marketing or CRM campaigns
• Expertise in SNOV.IO and Beefree or similar tool for email automation and campaign design
• Strong skills in copywriting, cold outreach, and data funneling strategy
• Proven track record of executing high-converting campaigns
• Analytical mindset with proficiency in Excel or Google Analytics
• Excellent attention to detail, project management, and communication skills
• Bonus: Knowledge of other marketing automation or design tools