Sales Representative

Forrest Technical Coatings Sales Professional

Forrest Technical Coatings is a fast-growing, family-owned leader in high-performance coatings, serving global customers across diverse markets, including industrial, specialty, and OEM. With a reputation built on innovation, quality, and customer partnership, we deliver solutions that protect, perform, and set new standards in coatings technology. Our culture is entrepreneurial, team-oriented, and driven by growth, creating an exciting opportunity for sales professionals who want to make an impact, build strong customer relationships, and advance their careers.

We are seeking a true sales professional with a track record of exceeding quota; a driven, disciplined, sales professional who thrives on driving growth from both new and existing customers. This includes prospecting, building relationships and developing a balanced pipeline of new business and existing customer opportunities. Of course, you also need to be a natural closer. If you can develop and follow process, organize your pipeline with precision, and turn leads into long-term accounts while actively supporting your existing customers, this role is for you.

What You'll Do:

• Develop your pipeline by actively researching, prospecting, and identifying new business opportunities.
• Build and maintain strong, long-lasting client relationships.
• Act as the primary point of contact for all customer account matters.
• Understand customer needs and objectives and recommend appropriate products and solutions.
• Use all digital sales tools, including HubSpot, Outlook, Teams, Smartsheet and our ERP system on a daily basis in support of customer and business requirements.
• Ensure the timely and successful delivery of products that meet customer needs and company standards.
• Conduct product presentations, demos, and site visits to influence specification and purchasing decisions.
• Negotiate pricing, terms, and contracts in alignment with company guidelines and managerial input.
• Prepare sales reports, forecasts, and account status updates.
• Identify opportunities to upsell or cross-sell additional paint products and services.
• Collaborate with the production, R&D, and logistics teams to ensure customer satisfaction.
• Attend industry trade shows, networking events, and client meetings as required.
• Stay up-to-date with industry trends, competitor activities, and market demands.
• Maintain/grow company strategic sales margins and multipliers.
• Achieve or exceed monthly, quarterly, and annual sales targets.

What We're Looking For

• Proven hunter with 5+ years of B2B sales experience selling similar products with a track record of self-generated pipeline and new account wins.
• Experience selling to manufacturers, transportation, high heat, contractors, builders, ...
• Regional or National account and GSA experience is a major plus.
• CRM power user (HubSpot preferred) with a disciplined approach to tracking prospect and customer data, as well as pipeline management.
• Highly organized and focused — able to prioritize high-impact activities and follow through relentlessly.
• Strong business acumen — able to quickly assess opportunities, define strategies, and adjust as needed without waiting for instruction.
• High energy, competitive, and self-motivated ; thrives in an environment where success depends on personal drive and execution.
• Excellent communication, negotiation, and relationship-building skills.
• Knowledge of paint or coating products and applications is a strong plus.

What We Offer

• Competitive base salary ($70,000 – $90,000) + bonus/commissions.
• Full benefits package including 401(k) with match, dental, and vision insurance.
• Monday–Friday schedule.
• A blend of existing customers and freedom to target your own prospects.
• An ISO 9001:2015 certified company brand and reputation to open doors.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled