Marketing Manager, Architectural Products

Marketing Manager – Architectural Products

If you thrive on turning insight into action — building marketing strategies that connect audiences, messaging, and channels to drive growth — this role is for you.

We are seeking a Marketing Manager – Architectural Products skilled at defining positioning, value propositions, and messaging that clarifies what to say (not necessarily how to say it) to connect with our audiences and drive specifications and sales. The core of this role is hands-on: guiding messaging, defining content strategy, prioritizing channels, and aligning strategies across the funnel. You'll track KPIs, optimize programs for performance, and lead CEU development, trade show strategy, and sales rep enablement — collaborating with product and brand leaders to ensure our tools, messaging, and channels all work together to drive growth.

Our portfolio includes high-end materials for feature walls and column covers, as well as elevator cab interior systems packaged with our materials. Because our audiences include both specifiers (architects and designers) and buyers (elevator contractors and building owners), this role requires a marketer who understands how to tailor strategies to each. For specifiers, that means building programs around education and inspiration — trade shows, CEUs, and thought leadership content. For contractors and buyers, it means delivering clarity and accessibility through PPC, SEO, trade publications, and direct communications. You'll own the channel strategy for both audiences, ensuring each message meets its audience where they are and moves them toward specification and purchase.

Core Responsibilities

Revenue Growth

• Create and lead marketing strategies that directly support specifications, and contractor sales.

Audience Strategy & Messaging

• Identify the value propositions for our Specifier and Contractor audiences.
• Own messaging guides to ensure clarity and consistency across channels.
• Develop marketing plans tailored to the motivations and behaviors of each audience.
• Define the marketing requirements for design tools and all marketing touch points based upon deep knowledge of the buyer's journey.

Channel Strategy & Execution

• Own both offline and online channel strategies across the funnel, tracking performance and driving continuous improvement.
• Lead CEU program development, trade show strategy, and sales rep enablement.
• Own the email marketing program end-to-end — develop strategy, set KPIs, and track performance to drive engagement.
• Collaborate with Product Managers and the Brand Content Manager to produce aligned collateral and sales tools.
• Manage PR and trade publication presence to extend reach and reinforce positioning.

Qualifications

• Proven success in developing and executing marketing strategies that drive measurable revenue growth.
• Experience in B2B marketing, ideally in building materials, architectural products, or commercial interiors.
• Strong understanding of how to market differently to specifiers (architects, designers) and buyers (contractors, building owners).
• Experience leading trade shows, CEU programs, events, and rep enablement initiatives.
• Strong communicator with a mix of strategic thinking and hands-on execution skills.

Why Join Us

This is a chance to step into a fun, creative, and strategic role where your work will directly shape how our products connect with the market. We are an innovative, vibrant, and collaborative team in a brand-building phase — passionate about making great products and supporting our salespeople.

We love what we do, we support each other, and we're excited to bring in someone who shares our energy and drive.

Benefits

• 401k
• 401k matching
• Dental Insurance

Forms + Surfaces is an equal-opportunity employer.