Global Recruitment Marketing Manager

Global Employer Brand & Recruitment Marketing Manager

As part of our Human Resources team, you'll help us attract, hire and retain the top talent we need to achieve our bold vision. You'll play a vital role in defining, developing and maintaining the winning culture that empowers diverse individuals to work together and create the impossible. We're seeking change leaders, talent strategists, employee advocates and culture architects to enable our teams, partners, and businesses to do and be their best.

We're hiring a Global Employer Brand & Recruitment Marketing Manager to improve how talent discovers, engages with, and chooses Ford, directly impacting hiring outcomes.

Reporting to the Global Director of Employer Brand, you will turn strategy into execution, building and optimizing campaigns, channels, and experiences across paid media, CRM, AI-driven search, social, and career site platforms. This role requires strong ownership, a bias for action, and the ability to connect marketing activity to measurable hiring results.

If you're looking for a role where you can execute, own outcomes, and directly impact hiring results, this is it.

This role is hybrid and requires at least 4 days onsite in Dearborn, MI.

Responsibilities

What you'll do...

Campaign Execution

• Execute employer brand and recruitment marketing campaigns across priority talent segments.
• Translate strategy into clear plans, timelines, and deliverables.
• Partner with regions to ensure consistent, high-quality activation.

Performance Marketing

• Execute and optimize paid media across job boards, LinkedIn, social, and programmatic channels.
• Manage agency partners and hold accountability for performance.
• Improve cost per apply, conversion, and channel efficiency.

CRM & Talent Engagement

• Build and activate talent community and CRM strategies.
• Develop segmentation and nurture journeys to improve engagement and conversion.

AI, Search & Discoverability

• Optimize content for AI-driven search, GEO, AIO, and SEO to improve visibility and candidate discovery.
• Improve how candidates discover opportunities across search and emerging platforms.
• Apply AI tools to improve targeting and performance.

Social & Content Partnership

• Partner with Social and Content teams to align campaigns and content to hiring priorities.
• Provide clear creative direction and ensure high-quality, brand-aligned content and design.
• Ensure efforts drive qualified traffic, engagement, and conversion.

Performance & Analytics

• Track performance across the candidate funnel.
• Turn insights into actions that improve results.
• Connect marketing activity to hiring outcomes.

Stakeholder Alignment

• Present performance results to leadership and influence decisions with data.
• Partner with regional teams to drive consistent, measurable execution.
• Align across Talent Acquisition, Marketing, Brand, IT, and Communications to move work forward.

Qualifications

You'll have...

• 8+ years of experience in employer branding, recruitment marketing, or talent attraction marketing.
• 5+ years owning end-to-end, multi-channel recruitment marketing campaigns at scale, delivering measurable improvements in apply volume, visit-to-apply conversion, or cost per apply.
• 5+ years managing paid media, agencies, and budgets ($250K+), accountable for cost efficiency and hiring outcomes.
• 5+ years building or scaling CRM or talent community strategies, including segmentation and nurture, to activate owned talent pools and drive pipeline, conversion, or applies.
• 5+ years of experience guiding creative direction for candidate-facing campaigns, ensuring brand-compliant execution and consistent content quality across channels.

Even better, you may have...

• Experience applying SEO, AI-driven search, and GEO to improve discoverability and conversion.
• Experience operating across multiple regions or markets.
• Experience partnering across TA, Marketing, Brand, Communications, IT, Finance, HR, or Legal.
• Experience scaling employee advocacy, referral, or talent community programs.
• Experience in automotive, manufacturing, engineering, or hard-to-fill hiring environments.
• Experience building executive-ready performance narratives and business cases.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100. Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.