✨ About The Role
- The Partner Marketing Lead will drive growth by building strong partner relationships and executing strategic marketing initiatives to boost customer acquisition, activation, and increase customer spending
- This role involves cross-functional collaboration to integrate partners into campaigns, optimize marketing resources, and measure performance
- Responsibilities include collaborating with partners to create joint marketing objectives, executing co-marketing plans, integrating partners into company-led campaigns, tracking and measuring performance marketing activities, and optimizing marketing funds with each partner to drive ROI
- The role also involves working closely with the Business Development team to jointly increase platform adoption and partner satisfaction
- The Partner Marketing Lead will be responsible for executing co-marketing plans and activities to drive customer acquisition and activation, as well as integrating partners into company-led campaigns by collaborating with internal and external stakeholders
⚡ Requirements
- 8+ years of professional experience within Strategic Marketing, Customer Success Management, and Customer acquisition and activation
- Strong relationship-building skills with experience in managing external partner relationships
- Proven ability to develop and execute marketing strategies and measure their performance
- Excellent communication and collaboration skills across different teams and levels
- Strong project management skills with a focus on delivering results and driving growth
- Strong quantitative abilities, experience gathering UX research/insights, and creating partner-facing marketing materials
- Proven experience in driving share-of-wallet growth for a payment method, including leveraging data-driven insights to optimize customer adoption
- Ideal candidate would have a background in strategic marketing, customer success management, and customer acquisition and activation