Marketing Executive II

Marketing Executive – Acquisition

As our Marketing Executive – Acquisition, you will own end-to-end responsibility for acquiring high-quality users through affiliate and partner networks. You will play a key role in driving scalable and ROI-focused user acquisition from affiliate channels, optimizing campaigns, and building long-term partnerships to deliver sustainable growth.

Job Location:

• Gurgaon

Responsibilities:

• Own and manage the entire Affiliate Marketing channel—from partner onboarding and setup to tracking, reporting, and optimization.
• Source, negotiate, and manage relationships with new and existing affiliates, publishers, and third-party networks.
• Monitor affiliate traffic performance daily to ensure high-quality traffic and conversions aligned with acquisition KPIs (Leads, Conversions, CPL, CPA, ROI).
• Develop and implement strategies to optimize affiliate performance, reduce CPLs, and maximize ROI.
• Work with internal teams (Product, Tech, Finance, and Legal) to ensure seamless operations, tracking, payment processes, and creative delivery.
• Identify and experiment with new affiliate opportunities and quality traffic partners to expand acquisition scale.
• Forecast performance and budget allocation for affiliate acquisition during monthly and annual planning.
• Ensure accurate tracking and attribution of affiliate leads and conversions using tools like Branch, Appsflyer, GA, Tableau, or other tracking platforms.
• Ensure compliance with brand guidelines and responsible advertising practices across all affiliate creatives and messaging.

Requirements:

• Minimum 2+ years of experience in Affiliate Marketing/User Acquisition, preferably in performance-driven environments.
• Proven experience in handling affiliate partnerships, lead generation campaigns, and ROI-focused acquisition funnels.
• Strong analytical skills with the ability to work with large datasets using Excel (pivot tables, advanced formulas).
• Demonstrated ability to build affiliate strategies to lower CPLs and increase conversion rates.
• Excellent negotiation, communication, and relationship management skills.
• Experience in the Gaming, fantasy sports, or online entertainment industry is a plus.
• Has had hands-on experience working with MMP partners like Branch and Appsflyer.
• Hands on experience in identifying and blocking fraudulent partners.