B2B Growth Marketing Specialist - Remote Eligible

B2B Growth Marketing Specialist

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world's premier hub for growth and excellence.

The client is a logistics and delivery solutions provider offering operational and technology-enabled services to support supply chain and transportation needs. They focus on helping businesses improve efficiency, visibility, and coordination across delivery and logistics processes through structured and data-driven operations.

We're hiring a B2B Growth Marketing Specialist to execute and manage marketing initiatives across content, SEO, email, ABM campaigns, social media, and website optimization. This role focuses on turning strategic direction into consistent, high-quality execution that drives engagement, lead generation, and pipeline growth. The position requires strong ownership of day-to-day marketing activities, close coordination with internal and external stakeholders, and the ability to independently deliver results across multiple channels. Success in this role depends on maintaining performance-driven execution and optimizing marketing efforts based on measurable outcomes.

Location: 100% Remote (LATAM only) Language Requirements: Advanced English (C1+) Schedule: Full-time, aligned with EST Start Date: ASAP

Compensation & Benefits:

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.
• A monthly flexible benefits budget, in addition to your salary.
• PTO and paid U.S. holidays

Responsibilities:

• Execute content and SEO initiatives, including blog posts, landing pages, and service pages, ensuring optimization through metadata, internal linking, and keyword alignment.
• Build and manage email marketing campaigns and lifecycle workflows in HubSpot, including nurture sequences, re-engagement flows, and targeted campaigns aligned with sales efforts.
• Execute account-based marketing campaigns by managing target account lists, coordinating campaign assets, and aligning activities with funnel stages.
• Manage organic and paid social media efforts on LinkedIn, including content distribution, campaign execution, and performance tracking.
• Optimize website engagement and conversion rates by improving CTAs, forms, landing pages, and content flows while coordinating with external agencies.
• Track performance metrics, report results regularly, and coordinate execution with internal stakeholders and external partners.

Qualifications:

• 5+ years of experience in B2B marketing.
• Strong experience in content marketing, SEO, email marketing, lifecycle marketing, and HubSpot (required).
• Experience executing multi-channel campaigns including ABM and social media.
• Proficiency in tracking performance metrics and optimizing campaigns based on data.
• Experience in industries such as healthcare, SaaS, logistics, or professional services is preferred.

If you meet the experience outlined above, we'd love to hear from you. Please apply—our team is excited about your application and will be in touch as soon as possible.