Manager, Performance Marketing - Remote Eligible

Manager, Performance Marketing

Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments.

We help people make smarter shopping decisions with autonomy and accountability. With rising living costs, Flipp's mission is crucial. Our Shopper Consideration Platform allows retailers and manufacturers to create digital experiences from their savings & deals content, aiding shoppers in deciding what to buy and where to buy it. Together, we make a difference.

Our five principles, Progress Over Perfection, Clarity Through Transparency, Learn Loudly, Challenge With Empathy, and Always Build Better, bring a relentless progress mindset to life. They're not just slogans, but they're the behaviors we expect, reward, and hold ourselves accountable to. You'll be equipped to make an impact, realize your potential, and stay inspired every step of the way.

Flipp's Performance Marketing team applies data analytics and insights to optimize advertising and marketing strategies across various media channels for maximum impact and ROI. The leader of the campaign management team is accountable for business execution, yield management, and team growth. They translate & refine vision into executable strategy & tactics for the performance marketing team. This role leads Flipp's internal media agency, positioning it as the external facing media science expert for strategic planning and campaign management execution. Operating at both a strategic and tactical level, this role works closely with direct reports to manage projects, deliver results, take action through insight, and improve platform capability and process.

What You'll Get The Opportunity To Do:

Product Stakeholdership & Strategy

• Provide clarity of context, options and solutions to product and analytics team on the future development of digital media, market feedback and insight to drive Flipp's product team to innovate down the right path for Flipp to maintain and grow our market advantage in digital shopping experiences.
• Develop Revenue & Efficiency Targets tied to value added team responsibilities.

Team Management & Coaching

• Build and lead a team of high performance digital media specialists to execute campaigns to reach KPI beyond industry norm
• Translate and refine business objectives to actionable team and individual goals, secure alignment and commitment from team and drive performance to hit objectives
• Developing individual growth plans, identify and evaluate competencies to provide fulfilling career development that advances contribution of the individual to the team
• Leading prioritization of projects, assessing impact vs effort and provide direction to team
• Providing guidance on project management and resolution of risk and removing roadblocks

Media Consultancy

• Educate and enable internal Flipp teams to better position Flipp digital media to drive business forward, examples may include pitch decks, case studies, knowledge base and training sessions
• Build relationships with publishers and technology vendors (Google, Postmedia, Gannet, Contobox etc…)
• Establish trusted advisory relationship with internal Flipp sales team and external clients to help them best utilize Flipp media capability
• Build strategic and tactical plans to help our clients reach their KPI and demonstrate value to drive Flipp's business forward together with our BD team
• Work with sales and finance teams to optimize media pipeline, campaign timing, pricing, effort/reward, margin optimization

Yield Management

• Build a framework and evaluation process for understanding pricing yields of products Flipp offer off app
• Partner with cross-functional teams (sales, product, data/eng, revenue) to ensure optimization of revenue opportunities
• Provide and guide Flipp on pricing recommendations for off app products
• Build a roadmap for product margin enhancement through rate or mix

Team Efficiencies

• Provide deeper context and facilitate discussion to help the team overcome issues. Cross-collaboration between media science, development, product and external teams to identify opportunities for improvement and troubleshoot problems on campaign performance or inefficiencies
• Build and improve operational processes, tooling and human resources so we achieve more with any given unit of resourcing
• Improve ways of working across teams to unblock and enable team. Represent the needs of this team and provide business context to dependencies to help them properly prioritize requests

What You'll Bring To The Team:

• 5+ years of digital media campaign management experience, preferably with exposure to retail/CPG.
• 1+ years managing a digital media execution or planning team, in an innovative environment
• Strong project and process management skills.
• Advanced analytical thinking and problem-solving capabilities.
• Proficiency in data tools and software (e.g., Excel).

Canada Base Hiring Range: $85,000 - $120,000 CAD

Our Promise To Each Other:

Here's How To Apply:

This position is currently vacant and open for applications. If you're interested in working with us on the future of shopping, fill out the fields below and submit your application. While experience and skill sets are valuable, growth potential and attitudes are equally important. If you're prepared to grow dramatically with your team at a world-class learning organization, consider applying. We understand that the most creative solutions require diversity in thought and life experiences.

Flipp is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, creed, sex, national or ethnic origin, sexual orientation, age, citizenship, marital status, family status, disability, or gender identity or expression or any other protected grounds. We are proud to be a welcoming space for employees, of every background, to bring their whole selves to work with confidence. Flipp is committed to providing appropriate accommodations to ensure our selection process is equitable, and such accommodations can be made available on request. If you require an accommodation, please contact your dedicated recruiter directly.

Hiring is a deeply human process; therefore, we use AI in limited, administrative ways to help streamline our hiring process. An AI-powered scheduling tool assists with coordinating interviews, and our applicant tracking system may use AI to identify relevant keywords within applications. We do not use AI to assess your application, make hiring decisions, or conduct interviews. All evaluations are completed by real people.

A member of our recruitment team will respond to you in the coming weeks.