Vice President Of Marketing

Vice President Of Marketing

We are seeking a dynamic, results-driven Vice President (VP) of Marketing to lead our marketing and sales growth strategy. This executive role is responsible for developing and executing a comprehensive marketing strategy that drives patient acquisition, brand awareness, and revenue growth through a strong digital-first approach. The ideal candidate will bring a blend of marketing, sales enablement, and data-driven leadership experience with a proven track record in healthcare, wellness, or technology-enabled service industries.

The VP of Marketing will work closely with executive leadership, sales, and operations teams to ensure marketing strategies are directly aligned with revenue and growth objectives.

Responsibilities

• Marketing Strategy & Leadership

  • Develop and lead a comprehensive, multi-channel marketing strategy that aligns with business objectives, focusing on patient acquisition, retention, and brand positioning.

  • Build and oversee the full marketing function, including digital marketing, content strategy, brand management, performance marketing, and partnerships.

  • Provide executive leadership and mentorship to the marketing team, fostering a high-performance, collaborative culture.

• Digital Marketing Execution

  • Lead all aspects of digital marketing: SEO/SEM, PPC, email marketing, social media, influencer partnerships, and content marketing.

  • Oversee website optimization, conversion rate optimization (CRO), and customer experience initiatives.

  • Develop and execute strategies to grow digital presence, including paid advertising, organic traffic growth, and engagement across all platforms.

• Sales Enablement & Revenue Growth

  • Work in close collaboration with sales leadership to develop lead generation and nurturing strategies that directly impact revenue growth.

  • Measure and analyze marketing ROI, cost-per-lead (CPL), and customer acquisition cost (CAC), making data-driven adjustments as needed.

• Brand Development & Positioning

  • Refine and maintain our brand identity and messaging across all touch points, ensuring consistency and clarity.

  • Develop and oversee PR, media relations, and thought leadership initiatives to position us as a category leader in regenerative and preventive medicine.

• Data & Performance Management

  • Establish clear KPIs, dashboards, and regular reporting to monitor marketing effectiveness and growth targets.

  • Continuously test, measure, and optimize marketing initiatives based on data insights and evolving market dynamics.

• Partnerships & Growth Initiatives

  • Identify and negotiate strategic marketing partnerships, affiliate programs, and co-marketing opportunities that support growth.

  • Lead go-to-market strategies for new services, locations, and product launches.

Requirements

• 10+ years of progressive marketing leadership experience, including at least 5 years in a VP or Director-level role.

• Proven success in growth-stage healthcare, wellness services, or technology-enabled service industries.

• Deep expertise in digital marketing strategy and execution: paid media, SEO/SEM, content marketing, CRM, and marketing automation.

• Strong understanding of sales funnel management, lead generation, and sales-marketing alignment.

• Demonstrated ability to build and scale marketing teams from the ground up.

• Experience managing multi-million-dollar marketing budgets and delivering strong ROI.