Sr Manager Marketing Activation, Fiskars, DACH

Senior Marketing Activation Manager

FISKARS GERMANY GMBH

At Fiskars Group, we believe great experiences start with great people. Our iconic brands have been part of everyday life for centuries, helping people create, garden, cook, and celebrate life's meaningful moments. From Fiskars scissors and gardening tools to beloved lifestyle brands across the globe, innovation, design, and customer focus are at the heart of what we do.

To strengthen our Cluster Central Team, we are looking for an experienced and passionate Senior Marketing Activation Manager to lead local brand activation and commercial marketing initiatives across the DACH region.

Your Responsibilities

• Drive local brand activations and campaigns across DACH
• Bring global strategies to life in retail and digital channels
• Lead and develop the local Marketing Activation team
• Launch new products together with Sales and international teams
• Create engaging shopper and in-store experiences
• Build strong partnerships with retail customers
• Manage local media, influencer and activation initiatives
• Turn market and consumer insights into growth opportunities
• Own local marketing budgets and performance tracking
• Ensure strong and consistent brand execution

Your Profile

• BA or MA degree in Marketing, Business, Commercial Management or a related field
• Several years of experience in FMCG marketing, trade marketing, brand activation or commercial marketing
• Proven leadership experience and ability to develop high-performing teams
• Strong project management and organizational skills
• Experience working closely with Sales and cross-functional stakeholders
• Data-driven mindset with strong analytical capabilities
• Strong understanding of retail, shopper marketing and omnichannel activation
• Hands-on mentality, strong communication skills and entrepreneurial mindset

• Fluent in German and English; additional languages are a plus

What We Offer

• An international and collaborative working environment with strong consumer brands
• Exciting projects with high visibility and impact
• A role with ownership, responsibility and creative freedom
• Flexible working hours and hybrid working opportunities
• A supportive and engaged team culture

Start Your Journey At Fiskars Group

We are looking forward to receiving your application including your earliest possible starting date and salary expectation

www.fiskars.de | www.fiskarsgroup.com

Last day of application: 2026-06-14

Pioneering design to make the everyday extraordinary

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group's global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.

BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita's reported net sales were EUR 605 million. Already 50% of BA Vita's net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.

BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars' net sales were EUR 547 million.