Senior GTM Enablement Manager

Sr. GTM Enablement Manager

Marketing at First Street drives awareness and demand for our current and future solutions in alignment with company revenue goals and strategic priorities. Through thought leadership, targeted campaigns, sales enablement, and a consistent focus on customer experience, we position First Street as the trusted partner for climate risk assessment.

As a Sr. GTM Enablement Manager at First Street, you'll partner across the organization to ensure our GTM teams are well equipped to sell and support our climate risk Enterprise SaaS suite. This role is critical in equipping our commercial teams with the tools, training, content, and strategies needed to effectively sell complex software and solutions, streamline customer onboarding, and strengthen long-term customer adoption and retention to asset owners and asset managers first, as well as to other financial institutions including banks and insurance providers.

The ideal candidate has a deep understanding of B2B solution selling, with proven experience either selling to or enabling sellers who engage with financial services firms. You'll act as a bridge between sales, marketing, and product teams, ensuring consistent messaging, smooth onboarding, and measurable improvements in sales productivity and effectiveness.

What you'll do:

• Develop and evolve messaging frameworks that clearly convey the value of our solutions to asset owners, asset managers, banks and other financial services firms ensuring alignment with their workflows, regulatory context, and investment priorities.
• Create and maintain high-impact enablement content and collateral (playbooks, pitch decks, solution briefs, demos, training guides) that equip Sales and Customer Success teams to communicate differentiated value, address objections, and accelerate deal cycles.
• Support sales teams with RFP responses, proposal development, pricing, and packaging to ensure consistency, competitive positioning, and successful proof-of-concept and trial processes that align with client needs.
• Partner with Customer Success to streamline onboarding processes and build programs that drive adoption, engagement, and long-term retention across the customer lifecycle.
• Collaborate with Sales, Customer Success, and Product Marketing to bring competitive insights and market intelligence into the sales process, and align strategies for growth, retention, and expansion.
• Design and deliver training programs and workshops in partnership with sales leadership and product marketing that strengthen product knowledge, objection-handling, and value articulation skills for client-facing teams.
• Track and analyze the effectiveness and adoption of enablement programs, iterating based on performance data, customer feedback, and stakeholder input.

What you'll need:

• 5+ years of experience working with or selling into financial services, ideally direct experience with asset owners or asset managers, or as a sales enablement professional supporting financial institutions within B2B enterprise SaaS, data, or analytics.
• Proven ability to translate technical content (e.g., climate models, data platforms) into clear, compelling narratives for diverse, non-technical audiences within the financial services industry.
• Familiarity with or a willingness to incorporate AI tools (e.g., ChatGPT, Jasper, Notion AI) into your content creation, research, and productivity workflows.
• Strong collaboration skills with a track record of partnering with Sales, Product, and Customer teams to shape messaging and enable go-to-market execution.
• Experience developing sales collateral and internal training that align commercial teams and improve sales outcomes.
• Exceptional written and verbal communication skills, with the ability to create customer-facing content and communicate effectively with stakeholders at all levels.
• Demonstrated ability to manage cross-functional projects, balance multiple priorities, and deliver high-quality work in a dynamic environment.
• A mission-driven mindset with enthusiasm for advancing climate solutions through impactful storytelling and strategic execution.

What will make you stand out:

• Proven track record enabling sales teams to win with asset owners and asset managers, with additional experience in banking, insurance, or investment risk teams
• Domain knowledge in climate science, ESG, or environmental risk, especially as it relates to regulatory pressures or risk management practices.
• Experience operating in high-growth or early-stage environments, with the ability to navigate ambiguity and adapt quickly.

Our anticipated US base salary compensation range for this role is $100,000-$140,000 plus competitive benefits package, which includes equity, 401(k), paid time off, paid parental leave, and comprehensive health benefits. Actual compensation will vary depending on factors such as work location as well as additional factors such as a candidate's qualifications, skills, experience, competencies, and relevant education. Your recruiter can share more about the specific salary range for your location during the hiring process.

How we work:

• Impact: We only focus on things that move the needle
• Drive: We are driven by the role we play in connecting climate and financial risk
• Ownership: This is our company and we act accordingly
• Urgency: We move quickly because the world depends on it
• Resilience: We have a growth mindset in all that we do

What we offer:

• Competitive salary commensurate with experience
• Ownership interest in the company via Employee Stock Option Plan
• Hybrid Schedule with in-office work days on Monday, Wednesday and Thursday
• 15 vacation days along with 5 days for winter break office closure, 8 statutory company holidays, and 10 sick days
• Health benefits covered at 100% for employee or a significant contribution for family plans
• Vision and dental benefits with partial employee contribution
• 12 weeks of paid parental leave
• Access to One Medical, Teledoc, HealthAdvocate, Kindbody, and Talkspace
• Company 401k program
• Commuter benefits
• Life Insurance
• Tech startup environment
• Weekly team meals and an office stocked with coffee and snacks
• Working on the world's biggest issue with other passionate professionals

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.