Manager - Marketing

Manager - Marketing

We are seeking a detail-oriented, innovative, and collaborative Web Specialist to lead the planning, execution, and optimization of our web presence. This role is critical to driving user engagement, ensuring high-performing websites, and aligning digital strategies with overall business goals.

Key Responsibilities:

• Website Strategy & Management: Manage and execute the overall strategy for the company's website(s), ensuring alignment with brand identity and business objectives.
• Web Design & Development Oversight: Supervise the design, development, testing, and deployment of web pages and features.
• User Experience (UX) Collaboration: Work with designers, developers, and content creators to improve navigation, layout, and overall user experience.
• Project Management: Manage web-related projects, including scoping, planning, timelines, and quality assurance, ensuring on-time and on-budget delivery.
• Performance Optimization: Optimize website speed, responsiveness, mobile usability, and core web vitals.
• Team Leadership: Lead and mentor cross-functional teams, assign tasks and track progress of web development activities.
• Technical Oversight: Maintain website functionality, security, and browser/device compatibility.
• IT Collaboration: Partner with IT teams to resolve technical issues and maintain secure infrastructure.
• Analytics & Reporting: Use Google Analytics, Google Tag Manager, and other tools to analyze traffic, user behavior, and performance.
• A/B Testing & Conversion Optimization: Conduct experiments to enhance user experience and drive conversions.
• Cross-Department Collaboration: Coordinate with digital marketing, marketing sales, and content teams to ensure unified messaging.
• Vendor & Project Management: Liaise with third-party vendors to manage web projects and ensure timely delivery.
• Trend Monitoring: Stay updated with emerging web technologies, standards, and trends.
• Accessibility Compliance: Ensure website meets WCAG and other accessibility standards to provide inclusive digital experiences.
• Data Privacy Compliance: Implement website features and policies that comply with regulations like GDPR, CCPA, and others.
• Legal & Policy Compliance: Maintain accurate terms of use, privacy policies, cookie notifications, and other required web legal documentation.

Technical Skills Required:

• Proficiency in HTML, CSS, JavaScript, and content management systems (e.g., WordPress, Drupal).
• Experience with SEO best practices and technical SEO.
• Familiarity with web performance optimization tools (e.g., Google PageSpeed Insights, Lighthouse).
• Knowledge of accessibility standards (WCAG) and implementation.
• Experience with web analytics tools (e.g., Google Analytics, GA4, Hotjar, Google Tag Manager, Microsoft Clarity, HubSpot form integration).
• Understanding of security protocols, including HTTPS, SSL certificates, and web application firewalls.
• Knowledge of data privacy regulations and web compliance frameworks (e.g., GDPR, CCPA).
• Proficiency in project management tools (e.g., Trello, Jira, Monday.com).

Soft Skills Required:

• Strategic Thinking: Ability to align website initiatives with broader business objectives.
• Leadership & Team Management: Experience managing cross-functional teams and external partners.
• Strong Communication: Clear written and verbal communication skills, ability to collaborate with both technical and non-technical stakeholders.
• Problem-Solving: Ability to troubleshoot complex issues and find effective solutions.
• Attention to Detail: High standards for quality assurance and user experience.
• Adaptability: Comfortable working in a fast-paced, evolving digital landscape.
• Time Management: Skilled at prioritizing tasks and managing multiple projects simultaneously.
• Analytical Mindset: Ability to interpret data and translate insights into action.

Key Performance Indicators (KPIs):

• Increase in website traffic and user engagement metrics.
• Improved SEO performance and higher search engine rankings.
• Timely delivery and deployment of web projects.
• Positive user feedback and improvements in user experience.
• Compliance with accessibility, privacy, and legal regulations.