Marketing Manager

Marketing Manager

Use your creativity and marketing savvy to help get thousands of books and critical resources to kids in need! The Marketing Manager takes new partnerships, initiatives, and resources for educators from concept to large-scale, multi-channel distribution. Their key responsibilities are to build marketing plans and create corresponding digital marketing assets, such as social media creative and email communications, that promote exciting programs and resources to support educators and their students.

You'll excel in this role if you're a creative marketer with a collaborative spirit and a knack for project management. This candidate should be a skilled marketer who is comfortable with design, content creation, and monitoring multi-channel outreach campaign success. They communicate effectively with internal and external clients/project teams. The Manager will work cross-functionally to inform campaign design that keeps educators' needs and user experience top-of-mind.

Essential Duties and Responsibilities:

• Support Program Design & Resource Creation – The Manager guides the structure of programs and their communication campaigns to ensure all touch points are user-friendly, impactful, and relevant. Many initiatives include developing and then marketing free resources and tools that support practitioners as professionals. The Manager supports initiative & resource development by:
• Identifying success metrics that ensure funded campaigns accomplish both First Book organizational and partner goals, advance our mission, and provide a valuable, positive experience for members.
• Working alongside brand, corporate and non-profit partnership managers to guide programs from ideation through to impact reporting.
• Multi-Channel Marketing – We seek a creative communicator with strong design and marketing skills. The Manager works alongside the Senior Manager – Partnerships Marketing & Communications and Senior Director of Marketing & Communications, and Senior Director of Member Engagement to create and execute robust marketing plans that drive awareness and usage of First Book's products, resources, and opportunities. The Manager drives successful marketing by:
• Designing content and campaign elements/assets for multi-channel campaigns (ex: email, digital ad creative, and SMS using Photoshop, Canva, etc.)
• Developing and executing communication strategies to promote new resources and initiatives through paid Meta and Google ad placement, organic social, content marketing, SMS campaigns, direct mail, email marketing, etc.
• Monitoring campaign performance metrics, implementing adjustments accordingly, and creating reports for internal and external stakeholders.

Qualifications:

• Experience both planning and creating design assets for successful multi-channel marketing and communications campaigns
• Experience with organic and paid social strategies
• Excellent copywriting and written communication skills with a sharp eye for detail
• Graphic design skills and visual creativity
• Strong project management skills
• Strong interpersonal skills and the ability to spark, cultivate, and grow relationships
• Flexible and adaptable, motivated by a fast pace
• Works well at both the strategic level (using data and creativity to come up with innovative ideas for growth) and at the tactical level (executing campaigns within marketing tools, analyzing impact, solving problems)
• Takes a positive, solution-oriented approach to opportunities and challenges
• A passion for First Book's mission that is visible and contagious

Education, Experience, and Systems:

• 4+ years of work experience in communications or digital marketing required.
• Experience managing performance-oriented paid social media campaigns, such as Meta and/or Google Ads, required.
• Proficiency with graphic design tools such as Photoshop or Canva is required.
• Experience with Marketing Cloud, Constant Contact, or another similar email platform preferred.
• Experience with WordPress preferred.
• Experience with external client/partner relationship management preferred.

All full-time employees are eligible for the following benefits:

• Hybrid work environment - can work from home and office
• Dental & medical insurance
• Life and Accidental Death and Dismemberment coverage
• Vacation leave
• Sick leave
• Twelve Annual Holidays
• 401K and employer matching pension contribution
• Transportation benefits