Marketing Director (remote) - Remote Eligible

Marketing Director for Lender Businesses

First American Title is seeking a strategic, execution-focused Marketing Director for its Lender Businesses to drive measurable growth and strengthen competitive differentiation across our Lender Division. This leader will own the marketing strategy, budget, OKRs, and performance outcomes for lender segments, while leading a team of four and partnering cross-functionally with four Business Unit leaders, divisional leadership, and enterprise Center of Excellence (COE) teams (Creative, Performance Marketing, Brand). This is a high-impact role responsible for aligning marketing to clear business outcomes, maturing sales–martech integration and building organizational buy-in around marketing's supportive and strategic business value.

Own Strategy & Divisional Marketing OKRs

Develop and lead the integrated marketing strategy for Lender Businesses, directly aligned to divisional revenue, retention, and market share objectives.

Set & Drive KPI Accountability

Establish, track, and report on key performance indicators including pipeline contribution, lead conversion, wallet share, retention, engagement, and ROMI. Build executive-ready performance narratives tied to business impact.

Lead & Develop a High-Performing Team

Manage and grow a team of four marketers, setting clear OKRs and performance standards aligned to business outcomes. Allocate and optimize marketing investment to maximize measurable return and support growth priorities.

Partner with Sales & BU Leaders

Serve as a strategic partner to Sales leadership and Business Unit heads, aligning marketing strategy to pipeline quality, win-rate improvement, and deal velocity. Equip sales teams with differentiated product messaging, high-impact collateral, and actionable audience insights that support customer acquisition, expansion, and retention. Build shared accountability for revenue outcomes through joint planning and performance transparency.

Leverage COE Partnerships

Translate business strategy into actionable briefs for Creative, Performance Marketing, and cross-functional marketing teams. Ensure marketing resources drive divisional results.

Elevate Product Positioning & Sales Enablement

Translate product capabilities, regulatory considerations, and competitive differentiation into clear, sales-ready messaging frameworks and stage-specific tools. Ensure field teams are equipped with compliant, compelling materials that address buyer risk concerns and accelerate decision-making.

Advance Martech & Funnel Maturity

Improve integration between Salesforce and marketing automation to better connect awareness, engagement, pipeline, and closed revenue. Elevate attribution clarity and funnel transparency.

Protect & Evolve the Brand

Ensure lender-facing marketing for all brands/companies reinforces First American's reputation for trust, expertise, and institutional strength - while thoughtfully integrating innovation.

What You'll Bring

10+ years of B2B marketing experience (Mortgage, Financial Services, or Fintech preferred)

Proven experience owning OKRs and delivering measurable revenue impact

Strong leadership experience managing and developing teams

Experience operating in matrixed organizations with multiple stakeholders

Budget ownership and performance accountability experience

Strong understanding of CRM, marketing automation, attribution, and funnel analytics

Prior experience engaging in mortgage-banking conferences that support the lending ecosystem is preferred

Executive-level communication and presentation skills

Why This Role Matters

Mortgage lenders operate in a trust-driven, risk-sensitive environment. Marketing in this space must be disciplined, credible, and directly tied to business growth.

This Director will play a pivotal role in strengthening First American's competitive position, advancing marketing maturity, and ensuring our lender strategy is backed by clear OKRs, measurable KPIs, and executive confidence.

Pay Range: $148,600.00 - $198,200.00 Annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We Offer

By choice, we don't simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.