Senior Marketing Automation Specialist

Senior Marketing Automation Specialist

Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what's possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.

Objectives of this role:

As the senior marketing automation specialist, you will be developing, managing, and optimizing robust data-driven marketing programs. This includes campaign journeys, implementing business rule documents, maintaining lists and databases, handling quality assurance testing, and deploying email and SMS messages.

Duties and responsibilities:

• Create campaign journeys based on a client-approved master communication plan
• Understand data relationships and how to leverage them in journeys, engagement scoring, and campaign reporting
• Implement common email service provider (ESP) tactics, such as signup, preference, and unsubscribe forms; dynamic content and email personalization; A/B testing, cloud pages, and lists imports
• Provide data to respond to custom reporting requests
• Troubleshoot issues inside ESP platforms, including email render issues, tracking/utm validation, and deliverability issues
• Create technical documentation for marketing campaigns, including the platform architecture, journey map, and master communication plan
• Own communication streams with internal project teams and client IT departments as needed
• Have an active role in project meetings, providing insight and answers, while being able to call out when there may be issues or questions
• Be an active participant in client calls as needed, providing insight, identifying potential issues, and answering questions on behalf of the marketing technology team

Job requirements:

• 5+ years of professional marketing automation experience (SFMC, Marketo, or Eloqua)
• Salesforce Marketing Cloud or Marketo certification preferred
• Marketing and advertising agency experience
• Strong understanding of email marketing best practices
• Solid technical skills and expertise with HTML, CSS
• Exceptional analytical and critical thinking skills
• High proficiency in MS Excel
• A team player with strong time management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure
• Strong organizational and written/oral communication skills
• Ability to thrive in a fast-paced, rapidly changing environment
• Experience with SMS programs a plus

Fingerpaint Group provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. Don't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.