Product Marketing Manager
As a Product Marketing Manager at Finch, you'll join a small, high-impact team that works closely with Product, Sales, and Success. PMM plays a central role in shaping go-to-market strategy, translating product capabilities into compelling narratives, and driving cross-functional alignment. You'll be expected to develop deep product knowledge and customer empathy, communicate confidently—both in writing and in presentations—and thrive in a fast-paced environment.
What You'll Do
- Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets.
- Own the creation and execution of product launch plans for new features.
- Support product launches through the creation of messaging, internal training content, FAQs, customer emails, and externally facing content.
- Research, build, and adapt positioning and messaging for new industries and personas.
- Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences
- Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads.
- Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
- Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.
What You'll Bring
- 3+ years in product marketing or a related role.
- Experience project managing and coordinating cross-functional initiatives; ensuring team members work collaboratively to fulfill goals and objectives.
- Passion for learning new products and industries—unafraid to dive into the nitty gritty technical details.
- Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications.
- Great at simplifying complex technical requirements into plain English.
- Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights.
- Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources.
- A willingness to roll up your sleeves, get scrappy, and get it done—we are a startup after all!
Skills
- Communication — Convert complex ideas into clear, compelling stories through exceptional written, oral, and visual communication skills
- Public Speaking — Comfortable with presenting to large groups internally and externally
- Research — Ability to identify and effectively translate market trends and competitive analysis into meaningful insights for the team
- Problem Solving — Tactically address problems and cut through ambiguity
- Cross-Team Collaboration — Manage projects across stakeholders in Sales, Partnerships, Customer Success, and Product
Nice to Have
- Experience selling to product managers, developers, or technical audiences
- Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement
$125,000 - $145,000 a year
Finch's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We want all full time employees to be invested in Finch and to be able to take advantage of that investment, so our equity grants include a 10-year exercise window. We also offer exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation range for this role is:
$125,000 - $145,000
Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
This is a hybrid role requiring two days per week in office in either our San Francisco or NYC offices.
Finch is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.