Performance Marketing Strategist

Performance Marketing Strategist

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity, and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations, and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

As a Performance Marketing Strategist, you will support the Digital & Performance Marketing team in planning, building, launching, and optimising B2B paid media campaigns for FT Live's portfolio of events. You'll work across multiple campaigns with a strong emphasis on Paid Social and data-led performance decision-making, ensuring targets are met while actively partnering with internal stakeholders.

You'll report to the Performance Marketing Manager and work closely with the Performance Marketing Specialist and cross-functional teams across design, CRM/Marketing Ops, and event marketing.

Key Responsibilities

• Plan and activate Paid Social campaigns across priority events, ensuring briefs, targeting, creatives, and tracking are accurate and aligned with brand standards.
• Supervise daily performance and optimise against key performance indicators (CTR, CVR, CPA, ROAS), including pacing, bid/budget adjustments, audience/creative rotation, and landing page recommendations.
• Own analytics and measurement planning; maintain data accuracy and build stakeholder dashboards in Looker Studio.
• Ensure accurate campaign QA and trafficking (e.g. UTM tagging, naming conventions, Consent Mode, Enhanced Conversions).
• Translate performance data into clear insights and next-step recommendations; share insights regularly.
• Design and implement A/B and multivariate tests across key variables such as audience, creative, messaging, and landing pages.
• Track and handle budgets with forecasting accuracy and manager sign-off.
• Communicate campaign plans and results to internal and external partners; handle delivery timelines.
• Identify and pursue new growth opportunities across platforms, audience segments, and formats.
• Uphold FT standards in governance, brand safety, data integrity, and privacy-first marketing.

Required Skills and Experience

• 2-3 years of hands-on paid media experience (agency or client-side), with strong Paid Social activation focus (LinkedIn and Meta).
• Proven experience in performance marketing for B2B audiences and optimising to targets such as CPA/CPL and ROAS.
• Strong analytical skills and experience with GA4, platform analytics, and Looker Studio.
• Familiarity with GTM or light SQL is a plus.
• Ability to write effective ad copy and produce performance-focused creative briefs.
• Commercial awareness and ability to handle budgets and report against business key performance indicators.
• Proactive, curious approach with a passion for testing, learning, and driving continuous improvement.
• Strong communicator and collaborator with comfort in fast-paced, cross-functional environments.
• Affinity with FT values: integrity, ambition, curiosity, trust, inclusion, and subscriber focus.

Desirable

• Experience with Google Ads (Search, YouTube), DV360, Programmatic, Affiliates, or SEO.
• Knowledge of experiment design and incrementality testing and/or funnel analysis.
• Familiarity with lead quality optimisation and MQL to SQL flow.
• Experience with scalable campaign reporting automation and UTM governance.