Senior Manager, Marketing (B2B)

Senior Manager, Marketing (B2B)

At FIGS, we celebrate, empower, and serve those who serve others. With TEAMS, we're bringing that same mission to entire healthcare institutions outfitting hospitals, clinics, schools, and healthcare systems with the scrubs they deserve. We're looking for a Senior Marketing Manager to build and drive TEAMS marketing strategy from the ground up. This role is perfect for a B2B marketer who knows how to move fast, think full-funnel, and operate in a cross-functional, high-growth environment. It's a chance to build FIGS' institutional marketing engine from the ground up. You'll architect the strategy, execute the campaigns, and bring FIGS' brand voice into a whole new arena.

What You'll Do:

• Build Demand, Not Just Noise: Design and launch integrated campaigns that drive real pipeline; spanning digital, field, lifecycle, and sales-enablement levers.
• Create Tools That Sell: Case studies, one-pagers, email nurture flows, tradeshow collateral, and customer decks. (You'll also have a junior designer to partner with.)
• Make Tradeshows Revenue-Driving Machines: Partner with our Brand Experiences team to ensure we're showing up at the right shows and conferences, with the right presence. Then working to close deals.
• Fuel Growth Across Paid & Owned Channel: Support planning and execution across email, social, and paid media. Ensuring every touchpoint drives awareness and conversion for TEAMS.
• Be the Bridge: Work closely with FIGS' Brand Marketing, Growth Marketing, Creative, Brand Experiences, Ecomm, Sales, CX, and Product teams to ensure brand consistency while tailoring for institutional decision makers.
• Turn Data Into Action: Track and analyze campaign performance, lead flow, and sales feedback. Share learnings, iterate quickly, and double down on what works.

Qualifications:

• 4 - 7 years of B2B marketing experience, ideally in high-growth or startup environments.
• Track record of launching multi-channel campaigns that drive qualified leads.
• Experience supporting sales teams and building assets that accelerate deals.
• Comfort with tools like HubSpot, GA4, Slack, Airtable, LinkedIn Ads, and Canva.
• Familiarity with tradeshow and conference strategy, budgeting, and post-event lead capture.
• Bonus: Experience in healthcare, SaaS, or vertical-specific field marketing.

About You:

• Strategic and scrappy: You can build the plan and roll up your sleeves to get it done.
• Fluent in B2B: You understand buyer journeys, lead funnels, and what sales teams actually need.
• A connector: You can speak "brand" and "revenue" in the same sentence and get cross-functional teams aligned.
• Customer-obsessed: You think in ICPs, pain points, and problem-solving—not just content volume.
• Curious and decisive: You ask smart questions, listen hard, and move quickly with clarity.

Why This Role Rocks:

• You get to build B2B marketing from the ground up at a beloved brand.
• You'll work directly with GTM, creative, and product teams to drive measurable impact.
• You'll be part of a mission-led org that's redefining healthcare apparel.

Let's show the world what TEAMS can do.

FIGS Compensation and Benefits

Pay Range

• At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $135,000 and $165,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.

Additional Compensation and Benefits

• Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program

• Other compensation and benefits offered include:
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…

*Benefits eligibility is determined by hour requirements and length of service

A little bit about us…

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry's category-defining healthcare apparel and lifestyle brand.

Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.