✨ About The Role
- The Senior Content Marketing Manager will lead the development and execution of Fieldguide's content marketing strategy.
- This role involves producing high-quality content across various formats, including ebooks, whitepapers, videos, webinars, and blog posts.
- Collaboration with subject matter experts is crucial to translate audit and advisory concepts into compelling content that demonstrates the company's value proposition.
- The candidate will manage the content calendar and production schedule, ensuring timely delivery of all deliverables while maintaining consistent quality and messaging.
- Monitoring content performance metrics and optimizing strategies based on data-driven insights will be a key responsibility.
âš¡ Requirements
- The ideal candidate will have exceptional storytelling abilities, capable of transforming complex business concepts into engaging narratives.
- A strong understanding of narrative structure is essential, along with the ability to identify and develop stories that resonate with target audiences.
- Experience in creating character-driven case studies and success stories that highlight real business impact is highly valued.
- The candidate should be able to maintain narrative consistency across different content formats while adapting tone and style appropriately.
- Familiarity with industry trends and challenges in audit, accounting, and advisory services will be beneficial.