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Senior Account Based Marketing Manager - Remote Eligible

Design and implement impactful, personalized marketing campaigns for key accounts in the audit sector.
Remote
Senior
$142,000 - 170,000 USD / year
1 month ago

✨ About The Role

- The Senior Account Based Marketing Manager will lead ABM initiatives that are critical to Fieldguide's vertical SaaS go-to-market strategy. - This role involves designing, implementing, and optimizing multi-channel ABM campaigns tailored to the specific needs of target accounts. - Collaboration with the sales team is essential to identify target accounts and develop account-specific marketing plans that align with sales goals. - The candidate will oversee the creation of personalized content and messaging for key accounts, ensuring it resonates with decision-makers. - Regular reporting on ABM campaign performance, including ROI analysis, will be required to keep key stakeholders informed.

âš¡ Requirements

- The ideal candidate will have a minimum of 5-7 years of experience in B2B marketing, with a strong focus on Account-Based Marketing for at least 3-4 years. - Experience with marketing tools such as HubSpot, 6sense, Demandbase, or Terminus is essential for success in this role. - A background in vertical SaaS is considered a plus, indicating familiarity with industry-specific marketing strategies. - The candidate should possess a strategic mindset, capable of developing and refining ABM strategies in collaboration with cross-functional teams. - Strong analytical skills are necessary to utilize data and analytics for measuring campaign effectiveness and refining strategies based on performance insights.
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Senior Account Based Marketing Manager - Remote Eligible
Remote
$142,000 - 170,000 USD / year
Marketing
About Fieldguide
Automation & Collaboration Software for Audit & Advisory Firms