✨ About The Role
- The Senior Account Based Marketing Manager will lead ABM initiatives that are critical to Fieldguide's vertical SaaS go-to-market strategy.
- This role involves designing, implementing, and optimizing multi-channel ABM campaigns tailored to the specific needs of target accounts.
- Collaboration with the sales team is essential to identify target accounts and develop account-specific marketing plans that align with sales goals.
- The candidate will oversee the creation of personalized content and messaging for key accounts, ensuring it resonates with decision-makers.
- Regular reporting on ABM campaign performance, including ROI analysis, will be required to keep key stakeholders informed.
âš¡ Requirements
- The ideal candidate will have a minimum of 5-7 years of experience in B2B marketing, with a strong focus on Account-Based Marketing for at least 3-4 years.
- Experience with marketing tools such as HubSpot, 6sense, Demandbase, or Terminus is essential for success in this role.
- A background in vertical SaaS is considered a plus, indicating familiarity with industry-specific marketing strategies.
- The candidate should possess a strategic mindset, capable of developing and refining ABM strategies in collaboration with cross-functional teams.
- Strong analytical skills are necessary to utilize data and analytics for measuring campaign effectiveness and refining strategies based on performance insights.