✨ About The Role
- The Director, Corporate Marketing will define and elevate Fieldguide's brand presence and voice.
- This role involves leading large-scale brand campaigns across multiple channels including digital, social, print, and experiential.
- The candidate will oversee brand guidelines and ensure consistency across all touchpoints and materials.
- They will create and execute strategic communication plans across all owned, earned, and paid media channels.
- The role includes guiding the development of thought leadership content and executive communications.
- The Director will manage the company's digital presence including website, blog, social media, and email marketing channels.
- Monitoring brand health metrics and campaign performance will be part of the responsibilities.
âš¡ Requirements
- The ideal candidate will have over 10 years of experience in developing and executing successful brand strategies.
- Extensive experience in corporate communications and public relations is essential for this role.
- The candidate should have a proven track record in managing and optimizing content across various platforms.
- Strong strategic thinking and planning abilities are crucial for leading transformative brand campaigns.
- Excellent written and verbal communication skills are necessary to craft compelling narratives.
- A creative vision and expertise in campaign development will be key to building brand awareness and loyalty.
- Experience with marketing automation and campaign management tools will be beneficial.