Senior Manager, Consumer Strategy & Segment Marketing (cssm)

Senior Manager in Consumer Strategy & Segment Marketing

As a Senior Manager in Consumer Strategy & Segment Marketing (CSSM) you blend business analysis and marketing expertise with a passion for uncovering consumer insights. Working collaboratively within a cross-functional team and in close partnership with your Manager/Team Lead, you will use your expertise to support the development of actionable consumer marketing strategies that differentiate Fidelity offerings in the market and drive meaningful consumer value and business outcomes. One key deliverable of this role is the strategic marketing brief that guides channel, messaging and activation activities.

You will report to a Vice President Group or Team leader who oversees a team of 5-10 other CSSM Associates.

The Expertise and Skills You Bring:

• BA/BS required
• 8+ years of relevant marketing/management/strateg experience
• Financial services experience preferred
• Experience contributing to the development of marketing strategies across customer acquisition and client development; segmentation development, design target development; digital experience and customer journey mapping
• Experience utilizing consumer research and deriving actionable consumer insights research and data analysis to inform the development of new hypotheses, opportunity exploration, business case development, differentiated marketing strategies, and program execution
• Able to deliver concise written and verbal communications grounded in data and insights to influence decision-making
• Contribute to story-telling using qualitative and quantitative data, market trends, business insights and other inputs in a cohesive narrative to inform marketing strategy development
• Ability to successfully collaborate with and influence multiple business and marketing stakeholders at different levels to develop marketing strategies and align on implementation plans
• Intellectually curious and appreciate learning new skills and capabilities
• Proactive: able to navigate ambiguity and take action with consultation and guidance from your Team Lead to drive results across teams and lines of business. Contributes to identification of new opportunities and ideas with data-driven insights and recommendations

Note: Fidelity will not provide immigration sponsorship for this position.

The Consumer Strategy & Segment Marketing Team (CSSM) is part of the Marketing & Social Platforms domain. The team works across business and marketing and partners closely with other commercialization functions and teams at all stages of the product lifecycle (new offerings à scaled solutions) and in service of customer acquisition and client development objectives. At our core, we represent the voice of the customer and are focused on helping Fidelity offer the right products to the right customers with differentiated value propositions and positioning to drive commercial success.