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Senior Sales Development Representative (canada) - Remote Eligible

Identify and engage key decision-makers to generate high-quality AI trust and governance opportunities
Canada
Senior
$122,500 – 155,000 CAD / year
12 hours agoBe an early applicant
Fiddler AI

Fiddler AI

A platform providing explainable AI solutions to improve transparency and understanding of machine learning models for businesses.

Sales Development Representative

Sales Development Representatives (SDR) are a critical engine piece, driving our growth at scale. Owning the top-of-funnel journey; identifying promising prospects, engaging them thoughtfully, and qualifying opportunities so our deal pipeline stays healthy and ever-expanding. As one of the first human touch-points, they shape how potential customers perceive us, educate them on our value, and hand off well-primed leads to our closers. This work doesn't just fill a quota, it accelerates momentum, enabling the business to get off the ground, hit its stride, and capture market share. They are catalysts that convert outreach and interest into on-ramp opportunities for revenue and growth.

We're a collaborative, high-energy group driven by curiosity, continuous learning, and a passion for helping customers succeed with AI. We celebrate wins together; whether it's hitting pipeline goals, landing a Fortune 500 logo, or ringing the gong after a great meeting. Our team thrives on grit, accountability, and growth, and we're building a culture where everyone's voice matters. Expect a fast-paced, supportive environment where experimentation and initiative are encouraged, and where your success fuels the next stage of Fiddler's growth story.

What You'll Do:

  • Generate qualified opportunities by identifying, researching, and engaging key decision-makers across target enterprise accounts.
  • Create consistent, high-quality pipeline for Account Executives through a mix of inbound follow-up, outbound prospecting, and strategic multi-channel outreach (email, phone, LinkedIn, events).
  • Collaborate with Marketing and Sales to refine messaging, optimize campaigns, and drive continuous improvement in conversion rates and lead quality.
  • Master Fiddler's platform story — clearly articulate our value proposition, differentiators, and impact on enterprise AI trust, governance, and performance.
  • Achieve and exceed monthly and quarterly targets, including meetings booked, qualified opportunities generated, and conversion rates.
  • Document and analyze prospect interactions in Salesforce to provide insights and feedback loops to Marketing and Product teams.

What We're Looking For:

  • 2-5 years of experience in an SDR role for a SaaS product with enterprise accounts.
  • Pipeline generation & outbound excellence: Proven ability to source, qualify, and nurture high-quality leads through multi-channel outreach (email, phone, LinkedIn, events) aligned with our ICP and GTM priorities.
  • Discovery & communication: Skilled at leading engaging, insight-driven conversations that uncover pain points and position value with technical and business stakeholders.
  • Market & persona research: Adept at identifying key decision-makers, tailoring messaging, and mapping complex organizations to find the right entry points.
  • CRM & data discipline: Keeps Salesforce and outreach tools clean and current; tracks metrics and leverages insights to refine approach and improve conversion rates.
  • Tech-savvy curiosity: Comfortable using modern sales tools (Salesforce, Outreach/SalesLoft, LinkedIn Sales Navigator) and eager to understand emerging AI, ML, and data technologies.
  • Resilient self-starter: Thrives in a fast-moving, evolving environment — persistent, adaptable, and motivated by progress over perfection.
  • Collaborative mindset: Works closely with AEs, marketing, and product teams to share feedback, refine targeting, and contribute to a culture of continuous improvement.

Compensation: $122,500 - $155,000 CAD OTE + equity & supplemental benefits

The posted range represents the expected salary range for this job requisition and does not include any other potential components of the compensation package and perks previously outlined. Ultimately, in determining pay, we'll consider your experience, leveling, location, and other job-related factors.

Fiddler is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require special accommodations in order to complete the interviews or perform job duties, please inform the recruiter at the beginning of the process.

Beware of job scam fraud. Our recruiters use @fiddler.ai email addresses exclusively. In the US, we do not conduct interviews via text or instant message, or ask for sensitive personal information such as bank account or social security numbers.

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Senior Sales Development Representative (canada) - Remote Eligible
Canada
$122,500 – 155,000 CAD / year
Sales
About Fiddler AI
A platform providing explainable AI solutions to improve transparency and understanding of machine learning models for businesses.