Marketing Lead

Marketing Lead

Welcome to Fi. We're a passionate team from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent. The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning. The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi. If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the "impossible," or as we call it here "let me find a way," to redefine the future of dog ownership together. Fi is searching for a Marketing Lead! We're looking for a Marketing Lead to bring structure, strategy, and execution to our most important marketing initiatives. You'll sit at the center of our marketing org, connecting Growth, Social, Partnerships, Field, Product and Data – ensuring the highest‑impact ideas get built, shipped, and scaled. This is a high‑visibility role where you'll turn opportunity into results and keep the entire marketing engine running at its best.

What You'll Do:

• Turn ideas into growth: Launch new initiatives across community, product, and field that create measurable business impact.
• Advance proven initiatives: Take existing programs, refine execution, and scale them into consistent, repeatable growth levers.
• Operate with a strategic lens: Apply a business‑ and data‑driven approach to ensure we're focused on the highest‑impact opportunities.
• Leverage data for decision‑making: Collaborate with the data team to build dashboards and reporting that guide priorities and track results.
• Prioritize high‑ROI programs: Partner with Field and Partnerships to identify what's working, scale it, and reallocate resources away from what's not.
• Enable high‑level execution: Build the operational structure, processes, and alignment needed to transform strategic initiatives into market‑shaping outcomes.

What You Bring:

• Operator's mindset: Experience in marketing strategy, product operations, or business operations within a high‑growth consumer company.
• Strategic executor: Ability to translate ideas into actionable plans, pilots, and scalable programs.
• Data fluency: Skilled at partnering with analytics teams to design frameworks that track and validate performance.
• Cross‑functional influence: Able to align and mobilize teams to deliver results.
• Growth orientation: Constantly scanning for new levers to drive acquisition, retention, and lifetime value.
• Bias for action: Operates with urgency, resourcefulness, and a solution‑oriented mindset.

Bonus Points For:

• Experience at the intersection of brand and growth marketing.
• Background in consumer products or DTC businesses.
• Familiarity with field marketing or retail activation.
• Ownership of a high‑impact growth or lifecycle program from inception to scale.

Why You'll Love Us:

• Time to Recharge: Enjoy flexible PTO to take the breaks you need.
• Top-Notch Health Coverage: We've got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

$65,000 - $200,000 a year The anticipated base salary range for this position is $65,000–$200,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.