VP Of Marketing - Remote Eligible

VP Of Marketing

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a VP of Marketing to become part our remote team and our mission to elevate the human experience of sexuality and relationships.

You will lead fully integrated marketing efforts that drive Feeld's growth and solidify its position as the best-kept secret in the dating app world. Your scope will include brand marketing, digital marketing, market management, and experiential campaigns. You will build strategies that authentically enhance Feeld's reputation, resonate with our diverse member base, and increase awareness across all walks of life.

This role requires a visionary leader with experience scaling culturally relevant and aspirational brands while preserving their authenticity at scale. You will own and expand partnerships, ambassador programs, and influencer collaborations, while managing local market teams that execute marketing and commercial activities in key geographies beginning with the UK, US, London, Los Angeles, and New York and scaling to more markets around the world. All of this will complement your leadership of our digital marketing initiatives, ensuring that all channels work seamlessly to deliver growth in awareness, acquisition, and user engagement.

What You Will Do:

Brand Marketing:

• Develop and lead strategies for large-scale brand campaigns with global reach, incorporating experiential and IRL activations.
• Collaborate with the VP of Creative and Communications team to create marketing plans aligned with brand goals and values.
• Cultivate and scale Feeld's partnerships, ambassador programs, and influencer marketing efforts to enhance visibility and affinity.
• Ensure Feeld maintains its cultural resonance and aspirational appeal by delivering authentic campaigns that deeply connect with members and prospective users.

Market Management:

• Oversee local market managers responsible for executing marketing and commercial activities in priority geographies.
• Develop tailored strategies for key markets such as London, Los Angeles, and New York, ensuring local relevance and impact.

Digital Marketing:

• Lead high-impact advertising campaigns on channels such as Meta and Search, driving measurable ROI and user growth.
• Own CRM and lifecycle marketing, leveraging tools like Braze to deliver personalized, timely, and on-brand messaging.
• Foster a test-and-learn culture, ensuring campaigns across all channels are innovative and data-driven.

Integrated Marketing:

• Build and execute cohesive marketing strategies that unify brand, digital, and market-level initiatives.
• Drive coordinated efforts across teams, ensuring a consistent and impactful user journey from awareness to retention.

Leadership & Collaboration:

• Partner with Product, Creative, and Data teams to ensure all marketing activities align with Feeld's voice and values.
• Define key metrics, track performance, and deliver actionable insights to the COO and executive leadership.
• Build and mentor a high-performing marketing team, fostering a culture of collaboration and excellence.