Lifecycle Marketing Manager

Lifecycle Marketing Pro

Location: Charlotte, NC

Fastbreak AI is looking for an outstanding Lifecycle Marketing pro to setup communication workflows and build and run personalized email and newsletter campaigns.

Fastbreak is a rapidly growing leader in sports operations technology. Our products power professional leagues like the NBA, MLS, and NHL as well as some of the largest youth and amateur sports organizations around the world.

You are a technical marketer, and love to test and connect marketing tools. You'll up the systems, data flows, and operating rhythm that turn email into a reliable growth channel. You'll manage segmentation, multi-touch campaigns, newsletters, and personalized journeys for executive decision makers at pro sports organizations and for youth sports directors.

What You'll Do

• Select our email marketing & campaign management system.
• Configure, sync and manage our CRM (Salesforce) and email systems.
• Design multi-touch ABM journeys for enterprise products and teams, and different, more tactical playbooks for our SMB and youth sports audiences.
• Own segmentation, dynamic personalization, and A/B testing to lift open rates, CTR, replies, and pipeline influence.
• Launch newsletters and triggered programs for prospects, customers, and partners with clear audience goals.
• Build clean data flows, field mappings, data enrichment, email validation, and UTM standards.
• Improve deliverability with contact record augmentation, list hygiene, consent management, and send-time optimization.
• Create sales alerts and task workflows that convert intent signals into follow-ups inside Salesforce.
• Use AI tools and automations for audience building, testing and creative iteration.
• Report weekly on channel health, experiment results, pipeline impact, and share clear next steps.